Top5
By Aleksandra Todorova
Reporter, SmartMoney.com


THESE DAYS, A trip to the supermarket can set you back as much as your car payment. And that's exactly what supermarkets are aiming for. By using clever tricks, stores lure you into buying more than just what's on your shopping list.

"Surveys find that about 40% of what we actually buy [in the supermarket] are impulse items, products that were not on our list," says Phil Lempert, a supermarket industry expert.

How do the supermarkets do it? Here are five tricks of the trade:

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