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Choosing unmarked oranges over those with a Sunkist sticker on them isn't an apples-and-oranges conundrum, says Mary Hunt, publisher of The Cheapskate Monthly newsletter. Without the marketing sticker on, say, Chiquita bananas, the underlying produce is identical. "It's crazy to pay more," she says.
Click here for a table showing just how much you can save with generic produce.
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