You're flipping through a magazine and your eyes land on an ad for your favorite fast-food restaurant. Mmm, that burger sure does look delicious! Suddenly you have to have it! You get in your car, drive to the local fast-food joint and purchase the coveted burger. However, when you open up the wrapper, things sure look a whole lot different. That's OK, you hardly notice and gulp it down regardless of how it looks. Sound familiar?
Such is the world of fast-food advertising. Fast-food purveyors don't need to make every burger, taco or salad look picture-perfect -- just the one to reel you in. So what tricks do professional photographers use to create ads that make you salivate? PBS Kids spills the beans in a feature called
'Food Advertising Tricks You Should Know About!' Here is the process it details for shooting the perfect burger.
How to Photograph a Mouthwatering Burger
· When shooting a bun with sesame seeds, carefully arrange them with glue and tweezers.
· Use waterproof spray on the surface so it won't get soggy.
· Cook just the outside of the meat and leave the center raw to keep it plump and moist.
· Paint the burger with oil and brown coloring.
· To make grill marks, brand the meat with a hot metal skewer.
· Use paper towels to make a diaper for the meat so no juices leak on the bun.
· Find an attractive lettuce leaf with no brown spots.
· Use only center slices of the best tomato.
· Spray the tomato with a mist of water and glycerin to keep it looking fresh.
So next time that glossy advertisement has you drooling, remember the item pictured most likely isn't even edible. Bon appetit!
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