Part II: The Best Time to Buy Everything

By KELLI B. GRANT,




Page 1 | 2

Gas

When to buy: Early morning or late evening on a weekday.
Why: Time your trip based on whether prices are rising or falling, advises Marshall Brain, founder of HowStuffWorks, a consumer guide. Gas stations tend to change their prices between 10 a.m. and noon, so hit the pump in the early morning if gas prices are on the rise. Go later in the day if prices are falling. Tipsters on GasPriceWatch.com reported that on Sept. 3, a WaWa gas station in Lanoka Harbor, N.J., was offering regular gas for $2.85 a gallon. One day, later, the station's price had dropped to $2.65. In that case, going early would have cost you 20 cents more per gallon.

Deal of the Day

    Try not to buy gas on the weekends, Brain says. Gas prices are often slightly elevated, as stations try to profit from leisure travelers. (For more ways to save, see our column Save on Gas.)

    Gift Cards

    When to buy: A day or two before you give it.
    Why: These days, gift cards carry a plethora of hidden pitfalls, from expiration dates to dormancy fees, says Dan Horne, a professor of marketing at Providence College known as the "Gift Card Guru." That countdown to fees starts as soon as you buy the card. "You don't want to short-change the recipient," he says.

    Groceries

    When to buy: Sunday evenings.
    Why: Store sales tend to run Wednesday through Tuesday, says Teri Gault, founder of The Grocery Game, a consumer savings program. On Sunday, you'll also have the latest round of manufacturer's coupons from your morning paper. "You can maximize your coupons available for that shopping week," she says. Heading to the store close to closing time means you'll have access to sales on fresh items that must be sold by the end of the day, such as meats and baked goods.

    Of course, you'll also benefit from in-season items that can be frozen for use later in the year, says Gault. That means turkeys at Thanksgiving and hams at Christmas and Easter. During the spring and summer, buy fresh produce. Peaches bought at $1 per pound now can be kept frozen for smoothies and pies throughout the winter, she says.

    Shrubs, Trees and Other Plants

    When to buy: Fall
    Why: Take a break from raking up leaves to purchase trees, shrubs and other perennials for your yard. Prices nosedive after midsummer, as garden supply stores and nurseries try to clear out their stock. You can also get great deals on bulbs during the fall. Just store them according to the package instructions for best planting results next spring. (For more, see our column Cheap Landscaping Tricks.)

    Televisions

    When to buy: Six to 12 months after a particular model is launched.
    Why: A new TV drops in price after a few months on the market, says CNET's Merritt. Although there will be newer models out there, it's unlikely they'll offer any significant improvements to justify that brand new price. "The technology is proceeding at such a pace that the models out there are not going to be obsolete anytime soon," he says. (For more, see our column The World Is Flat.)

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    Wedding Dresses

    When to buy: Between Thanksgiving and Christmas.
    Why: Boutiques are stocked up on dresses for the post-Christmas rush (many people get engaged over the holidays), yet traffic is low, says Fields, who also co-authored "Bridal Bargains." "It's not a busy time to buy a wedding dress because people are thinking about the holidays," he says. You'll also have room to bargain.

    Wine

    When to buy: Early fall.
    Why: For best selection, you can't beat the fall harvest season. That's when most vineyards release their latest vintages. Buying in August and September is also your best shot at snagging so-called "cult wines" — those with limited production and high demand, says Kathleen Schumacher-Hoertkorn, CEO of New Vine Logistics, an online interstate wine retailer. (For more, see our column Buying Wine Online.)



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