Vocus Webinar: PR Planning Considerations for 2010

Author Deirdre Breakenridge to Provide Valuable Insight on Preparing for PR Change in New Year and Beyond

Lanham, MD (PRWEB) November 9, 2009 -- Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced it will host a free Webinar titled, “PR Planning Considerations for 2010.”

“Putting the Public Back in Public Relations” co-author, Deirdre Breakenridge, will discuss proactive planning strategies for the changing media landscape of 2010. Webinar participants will also learn where their resources are best spent in order to meet the increasing PR challenges of both today and tomorrow.

The free, one-hour webinar will be held on Thursday, November 12, 2009 at 2:00 p.m. EDT. Attendees of this event will also learn how to:

Target the right resources, technologies and outlets Scale their staff, resources and program dollars Utilize traditional and social media to create repeatable successes

During the webinar Breakenridge, who is also the president of PFS Marketwyse, will share results of a Vocus survey of approximately 1,800 PR and Marketing professionals on planning for 2010.

To register for the webinar, or for more information, please click on the following link:
http://tinyurl.com/yhrbv8p.

“Public relations is a calculated and highly organized practice,” said Kye Strance, director of product management for Vocus. “The best PR professionals know the importance of PR planning before launching any major campaign. However, embarking on a planning process can be daunting for some; therefore, we feel it’s important to lay that groundwork and share strategies for a starting point. With the changes during the last year in the economy, many of us are wondering, ‘what’s next year going to be like?’”

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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