Swisscom Delivers a Converged Messaging Experience for Subscribers with 724 Solutions and Inexbee

724 Solutions, a leading provider of next generation mobile data solutions that enable seamless access and communications in an IP-based world and Inexbee, a leading IMS client software provider, announce a joint trial with Swisscom, a leading converged service provider, to establish a converged subscriber experience for messaging between Swisscom’s mobile and IMS networks.

The first phase of the collaboration will enable Swisscom to trial IMS interoperability between IMS Instant Message (IM) enabled devices and mobile messaging services (SMS and MMS) with Inexbee’s Mercuro IMS client. Inexbee’s Mercuro IMS Client was selected for its ability to provide a rich, elegant and powerful subscriber experience for these IMS-based services.

“This trial brings us one step closer to a potential commercial IMS service offering that would leverage all 5.4 million subscribers on the Swisscom network, regardless of access method or device,” said Stefan Kohler, Head of Voice & Messaging at Swisscom. “Our vision is for converged IMS-based services where subscribers can seamlessly use any communication device (PC, mobile, TV box, game console); receive any message destined for the recipient, all of the time.”

“As a converged service provider, it is a natural step for Swisscom to bring seamless messaging services to its subscriber base,” said John Sims, Chief Executive Officer of 724 Solutions. “The Mercuro IMS Client and our Seamless Messaging Multimedia Bridge solution would allow Swisscom’s subscribers to receive all their messaging services on any device, while on any network, all of the time.”

“Since its creation in 2000, Inexbee has focused on applying convergence concepts to real services that could bring value to the end user on a daily basis,” said Nicolas Appert, Chief Executive Officer of Inexbee. “We are very proud that our Mercuro IMS client was selected by a market innovator like Swisscom and we look forward to working with them and 724 Solutions to bring truly converged messaging services to Swiss subscribers.”

724’s Seamless Messaging - Multimedia Bridge extends the reach of MMS and SMS into IP messaging domains, including IMS, email, and third party applications creating new revenue and value-add opportunities for Swisscom. The single efficient next generation multimedia and IP platform provides unbounded possibilities of opening up the entire world of multimedia applications to drive new messaging revenues and strategically positions Swisscom to remain relevant and add value in the evolving multimedia and IP environment.

About 724 Solutions

724 Solutions delivers market leading IP-based solutions for Mobile Internet, Mobile Broadband and IP Messaging built upon an intelligent, scalable, extensible architecture that allows mobile operators and converged service providers to significantly grow revenues. The company's solutions leverage a state-of-the-art decision making capability to tailor the network resources and the services provided, enabling subscribers to experience the All-Ways Connected Lifestyle, 724's vision of seamless access and communication without barriers; a vision of how subscribers will use data services to enhance and enrich their professional and private lives with access to services from any device at all times. 724 Solutions is a global company headquartered in Santa Barbara, California with development centers in Switzerland and India. For more information, please visit www.724.com.

About Inexbee

Based in Paris, France, Inexbee was founded in 2000 as a three-way merger and become a leading independent company in IT/Telecoms convergence space. Inexbee help web and telco players turn the convergence revolution into a success, enabling them to launch multimedia and high value services today. The Company has successfully brought carrier-grade push-mail and convergence services to more than 2 million users and 20 operators including Vodafone, Telefonica O2, SFR, and T-Mobile. Uniquely, Inexbee enables voice and video "click-to-call" for web-based telephony through Livio-Phone. Its standards-compliant (SIP/IMS 3GPP, RCS phase 1) IMS client/softphone Mercuro is one of the most advanced in the industry. For more information, please visit www.inexbee.com.

About Swisscom

Swisscom is Switzerland's leading telecoms provider, with 5.4 million mobile customers and around 1.8 million broadband connections. In 2008, the company's 19,943 employees (full time equivalents) generated revenues of CHF 12.2 billion. Swisscom has a presence throughout Switzerland and offers a full range of products and services for mobile, landline and IP-based voice and data communication. For more information, please visit www.swisscom.com.