Steve Madden Announces Licensing Agreement to Launch Steve Madden Apparel Line with L’Koral

Steve Madden (Nasdaq: SHOO), a leading designer and marketer of fashion footwear and accessories for women, men and children, announced today that it has entered into a licensing agreement with L’Koral Industries to design and market a women’s fashion apparel line for the Steve Madden brand. The collection is scheduled to debut in better department stores and specialty retailers in Spring 2010.

Steve Madden, Founder, said, “I’m very excited about creating trend-right ready-to-wear for the Steve Madden customer. Jane Siskin [CEO of L’Koral] really understands my design aesthetic and the Steve Madden brand identity, making L’Koral the ideal partner for us. I’m really enjoying working with Jane to bring the Steve Madden sensibility to apparel.”

Flirty and playful, the Spring 2010 collection radiates a fresh, trendy look, offering pixie dresses, skirts, lightweight jackets, boyfriend jackets and boyfriend shorts. In keeping with the footwear brand's downtown style, the apparel line's bohemian flair is tempered with distinctly modern details. Exposed zippers, hardware details and oversized but sharply tailored boyfriend styles are juxtaposed against miniature ditsy prints and feminine ruffles.

Jane Siskin, CEO of L’Koral, commented, “We are extremely pleased to be working with Steve in developing an apparel collection that reflects his vision for the brand. We believe that the strength of the Steve Madden name, combined with L’Koral’s design and marketing capabilities, provide the ingredients for a tremendously successful endeavor.”

About Steve Madden

Steve Madden designs and markets fashion-forward footwear and accessories for women, men and children. The shoes and accessories are sold through 88 company-owned retail stores (including the Company’s online store), department stores, and apparel, footwear, and accessories specialty stores. The Company has several licensees for its brands, including for outerwear, cold weather accessories, eyewear, hosiery, and bedding and bath products. The Company is the licensee for footwear, handbags and belts for Fabulosity, for footwear for Elizabeth and James and l.e.i. and for handbags and belts for Betsey Johnson and Daisy Fuentes.

About L’Koral

Founded in 1983, L'Koral designs and markets apparel, with over eight brands including LaRok, Elizabeth and James, and Patterson J. Kincaid. Well known for its launch of the 7 For All Mankind Denim brand (now separately owned), L'Koral strives to react to the mercurial fashion market by introducing new brands quickly and effectively. The company distributes its various brands to the mass market channel including Wal-Mart, JC Penney, and Kohl's as well as to high-end contemporary retailers such as Neiman Marcus, Intermix and Barney's New York.