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Publicis Groupe Services: Half-Year 2009 Results

PR Newswire
posted: 125 DAYS 12 HOURS AGO

Maurice Levy, Chairman and Chief Executive Officer of Publicis Groupe:

"As expected, the global recession has made things worse for an advertising industry already faced with declining business. The falloff in advertising spending worldwide is estimated at between 13% and 15% for the first half of the year. Even so, we did better than the market in the second quarter, with digital, healthcare, and emerging markets driving our revenue. We ended the first half with organic growth down 6.6% (down 5.4% excluding the impact of GM), a result that clearly reflects our expanding market share.

All of this, necessarily affected our operating margin in the first half, but at a time of shrinking revenue, the 13% figure we achieved through strict cost control was still quite good. I wish to thank our teams worldwide, whose understanding of the need to cut costs without sacrificing our commitment to clients has proved invaluable. Their efforts will truly begin to pay off in 2010.

Another factor driving performance was New Business wins, an area in which Publicis Groupe was once again recognized as the global leader; here too, the payoff will be more fully apparent in 2010.

The problems surrounding General Motors as it filed for Chapter 11 bankruptcy protection, initiated restructuring and turned into the New GM affected our business and financial statements to a certain extent, leading us to allocate a provision of 9 million euro for exposure to GM. However, payment received so far and steps taken by our client strongly suggest not only that this provision will suffice, but also that we can take an optimistic view of the future.

In today's unpredictable credit market, we, at Publicis wanted to increase our liquidity and extend our debt maturity profile. This was what motivated us to issue the OCEANE 2014 convertible bond, whose success is a proof to our group's creditworthiness.

Admittedly, forecasting in the current global economic environment is a highly uncertain exercise. But as we see it, our strategy for digital and emerging markets, the spectacular turnaround of our healthcare business, and solid control of our costs and headcount provide adequate grounds for cautious optimism and the confidence that we can achieve all of our short-term goals."

As expected, the global advertising market mirrored the overall economic context in the second quarter, with a rapid decline in revenue. At the end of 2008, the effects of the recession in the United States began to intensify, impacting all sectors. They quickly spread throughout Europe, especially southern Europe, with marked declines in advertising spending. The decline in advertising spending worldwide is estimated at between 13% and 15% for the first half of the year.

Given this extremely difficult economic climate, Publicis Groupe stepped up communication with clients and grew market share, while aiming to maintain margins, liquidity, and financial flexibility.

    Key figures

    in millions of euros, except for %    1st half     1st half    Change
    and per-share data (in euros)             2009         2008   2009/2008

    Revenue                                  2,209        2,226       -0.8%
    Operating margin before depreciation
    and amortization                           333          384      -13.3%
    In % of revenue                           15.1%        17.2%         -
    Operating margin                           287          334      -14.1%
    In % of revenue                           13.0%        15.0%         -
    Operating income                           257          320      -19.7%
    Net income                                 167          192      -13.0%
    Earnings per share                        0.83         0.94        -12%
    Diluted earnings per share                0.82         0.89         -8%



    Balance sheet data                    June 30 2009    Dec.31 2008
    Total assets                                11,408         11,860
    Shareholders' equity (excluding
    minorities)                                  2,418          2,320


    (1) Earnings per share calculations based on 204,487,173 shares
        in the first half of 2008, and 200,760,562 shares in the first half
        of 2009.

    (2) Average number of shares used for calculation of diluted net
        earnings per share was based on 233,788,676 shares in the first half
        of 2008, and 206,261,458 shares in the first half of 2009.


    Analysis of key figures

    - Revenue in first half 2009

Consolidated revenue in the first half of 2009 came to 2,209 million euro, compared with 2,226 million in 2008, a decline of 0.8%.

Organic growth was -6.6%. As it had been predicted, the second quarter was much worse than the beginning of the year. Growth of 5.7% in digital activities, which account for 20.8% of revenue, provided a cushion against the overall market decline. Emerging markets, which account for 21.9% of Group revenue, also helped. Their relatively modest decline of 3.7% was much less pronounced than developed markets, in spite of the widely varying results of individual emerging markets.

Group business was impacted by the problems of General Motors. If the GM effect is eliminated, organic growth stands at -5.4% instead of -6.6%.

Consolidated revenue in the first half of 2009 breaks down as follows: 37% from advertising, 21% from media, and 42% from SAMS (including all digital activities).

    - Revenue in the first half of 2009 by geographic area:


    For the first half of 2009, breakdown by region was as follows:

    (in millions of euros)    Revenue
                            1st-half 2009 1st-half 2008     Organic growth

    Europe                            738           873        -11.6%
    North America                   1,061           942         -3.7%
    Asia-Pacific                      238           243         -8.2%
    Latin America                     109           111         +1.2%
    Africa and the                     63            57         +0.5%
    Middle East

    Group Total                     2,209        2 ,226         -6.6%

Only Latin America and the Africa / Middle-East region contributed to positive organic growth. Europe was especially hurt in the second quarter, with the decline in southern Europe reaching 26.6%. France was stable over the half year (-7.6%), compared with the first quarter, and was helped by numerous new budgets. The United Kingdom fell to 8.4%, and Germany declined to 10.0%. Russia lost 6.6%, while Central European countries continued to enjoy positive growth at 4.6%. Despite GM, North America turned in a good performance compared with other developed economies, mainly thanks to solid business in digital activities. The Asia-Pacific region revealed contrasting situations, with China stable and sharp declines in India (-13.8%), Korea (-26.3%), and Japan (-10.5%).

Expressed in USD, first half 2009 revenue would be 2,941 USD million, down 13.6%, and in GBP, revenue would be 1,974 million, up 14.5%.

- Revenue in second-quarter 2009

Published second-quarter consolidated revenue was 1,134 million euro, down by 2.7%.

Unsurprisingly, second-quarter organic growth was strongly negative at -8.6%, (or -7.4% excl. GM). Compared with the first quarter this strong drop shows the extent of the economic crisis worldwide. Most regions of the world, including emerging markets, which had been generating positive growth, experienced declines compared with the preceeding quarter. This reflects the economic slowdown in numerous sectors and regions worldwide. One exception is the continuing growth in digital activities, which also slowed down.

    - Revenue in second-quarter 2009 by geographic area:


    For second-quarter 2009, revenue by region breaks down as follows:

    (in millions of euros) Revenue
                           2nd-quarter 2009  2nd-quarter 2008  Organic growth



    Europe                              381               470         -15.8%
    North America                       535               476          -3.8%
    Asia-Pacific                        123               127          -9.9%
    Latin America                        58                59          -0.4%
    Africa and the                       37                33          -1.2%
    Middle East

    Group Total                       1,134             1,165          -8.6%

Europe was dragged down by southern European countries, which were hardest hit by the economic crisis.

- Operating margin and operating income in the first half

The operating margin before depreciation and amortization came to 333 million euros, compared to 384 million euro in first half 2008, a decline of 13.3%.

The operating margin came to 287 million euro, compared to 334 million euro a year earlier, a decline of 14.1%.

The operating margin rate for the first half was 13%. This rate reflects the strong rise in costs for adjustments and restructuring related to the decline in revenue due to the economic crisis.

Operating income, including an impairment of 20 million euro, came to 257 million euro in the first half, compared with 320 million euros a year earlier.

- Net income in the first half

Net income attributable to Group, including interest expense of 27 million euro and a tax expense of 59 million euros, came to 167 million euro, compared with 192 million euros in first half 2008.

- Free cash flow in the first half

At 195 million euros on June 30, Group free cash flow (excluding changes in working capital requirements) was down significantly from 266 million euros a year earlier. This is explained by a decline in EBITDA over the period, and by an increase in net capital expenditures, the low 2008 amount being due to proceeds from disposals amounting to 23 million euro.

- Net financial debt at June 30, 2009

Net financial debt at June 30, 2009, came to 899 million euros, compared with 676 million euros at December 31, 2008. This rise at end-June follows the usual pattern of lower available capital resources every first half. Net debt at June 30, 2009, includes the June 24, 2009 offering of a 719-million-euro OCEANE 2014 convertible bond, which improves the Group's debt maturity structure.

The average net debt for the first semester came to 1,002 million euro, compared with 1, 102 million euro at December 31, 2008 and 1,036 million at June 30, 2008.

All financial ratios improved with a net debt to equity ratio of 0.37 at June 30, 2009 (vs. 0.29 at December 31, 2008).

    Liquidity at June 30, 2009 amounted to 3,5 billion euro.

    - Shareholders' equity at June 30, 2009

Consolidated shareholders' equity came to 2,418 million euro at June 30, 2009 (after dividend distribution of 107 million euro) compared with 2,320 million euro at December 31, 2008.

Group activity in first half 2009

At the beginning of the year, VivaKi Nerve Center unveiled The Pool, a new VivaKi initiative aimed at creating an advertising video standard that could become the new global standard for online advertising. This project involves such major online video providers as AOL, Broadband Enterprises, CBS, Discovery, Hulu, Yahoo!, and Microsoft. Participating advertisers include Applebee's, Capital One, Nestle, Purina, and more. All are Publicis Groupe clients. The Pool entered the testing phase in the second quarter.

    This innovative project is fully in line with VivaKi's goals:

    - develop new standards in the digital universe
    - create new forms of collaboration with media owners and Group clients
    - leverage economies of scale (and share the benefits with our clients)
    - develop platforms that can be extended to any digital channels for
      Audience on Demand and measurement tools.

VivaKi launched Performics in the French market only a few months after acquiring it from Google. As part of the VivaKi Nerve Center, the hub of VivaKi's digital expertise, Performics offers performance marketing solutions by combining the three recognized leaders in the field: iBase, Webformance, and Click2Sales.

In early April, Publicis Groupe acquired Nemos, a leading interactive communications agency in Switzerland. Founded in 2002, the Zurich-based outfit is one of the top agencies for flash and multimedia programming, boasting a customer roster that includes Carlsberg, Movenpick, and Condor Films. The Nemos acquisition was motivated by our commitment to building up our digital services.

On June 25, Publicis Groupe and Microsoft signed a worldwide strategic agreement focused on the three areas vital to digital media growth. In all three, the Microsoft and VivaKi teams will be providing our clients with greater added value and efficiency.


    - CONTENT: creating, producing, and distributing content via all
      services, tools, and systems available in the digital universe

    - PERFORMANCE: tools, methods, and innovations based on next-generation
      online advertising technologies, particularly performance-enhancing
      search and ad serving technologies

    - AUDIENCE: defining, profiling, and measuring Audience on Demand to meet
      the specific needs of each client.

    - New Business: Publicis Groupe is number-one worldwide, with $3.2
      billion

The first six months of 2009 were productive for Publicis Groupe. With net New Business totaling $3.2 billion, we were ranked number one worldwide by Nomura, a performance that fully validates our strategy. Some of the most significant wins were Carrefour (worldwide), China Mobile (China), Wrigley (United States), BMW (China), Telkonsel (Indonesia), TGI Friday's (United States), sanofi-aventis (United States), BNP Paribas/Fortis (Belgium), JP Morgan Chase (United States), and MillerCoors (United States).

The objective in this stormy period has been to consolidate and grow Publicis market share in all Group business lines. That objective is being met, as the Group's New Business figures attest.

- Finance

On January 19, 2009, Publicis Groupe bought in the market 2,241,811 convertible bonds (OCEANE 2018) or 41% of the bonds outstanding, for 95 million euros.

To ensure that the Group has adequate financing and extend the maturity profile of its debt, Publicis Groupe issued a new OCEANE convertible bond on June 24, 2009. Paying an annual coupon of 3.125% and maturing in 2014, the bond has an aggregate principal amount of 719 million euro.

Recent events

GM : On Friday July 10th 2009, General Motors Company purchased substantially all of the operating assets of General Motors Corporation in a Section 363 transaction, effectively allowing the New GM to operate outside the Chapter 11 process in the U.S., free from many of Old GM's legacy obligations. The New GM will operate the Chevrolet, Cadillac, Buick and GMC brands on an ongoing basis while it continues the process of selling or winding down the Saturn, Saab, and Hummer brands and winds down the Pontiac brand. Motors Liquidation Company, the Old GM, plans to liquidate the remaining assets. The agencies of Publicis Groupe have worked with Old GM and will continue to work with New GM. As we noted in our release of June 4th we are now in a better position to quantify our financial exposure as a result of the GM bankruptcy.

Since the filing of the bankruptcy, Old GM has signed agreements with some of our agencies and assumed and assigned contracts with other of our agencies to New GM. As a result, we have received payment of the bulk of our fee receivables as of the date of the bankruptcy, and

GM has committed to pay us our remaining pre-petition fee receivables over the next few months.

Taking into account the principle of sequential liability and the commitments we have received from GM, we have re-evaluated our maximum exposure at EUR 9 million, which are reflected in our second quarter numbers released on July 23, 2009.

Outlook

The second quarter fully revealed the severity of an economic crisis that has continued to deepen throughout the period.

In April, ZenithOptimedia revised its late-December forecast of a 0.2% decline in the advertising market for 2009 down to a decline of 6.9%. The most recent forecast, from early July, shows further deterioration, with the market losing 8.6% during the year, although it suggests a more stable second half.

These increasingly extreme corrections have come in response to an unexpectedly steep curve. At the same time that the credit market was tightening, a sharp decline in demand for raw materials, property, and durable consumer goods prompted companies to sit on their cash and reduce capital expenditures.

Given currently available information, the Group estimates that the low for the year should come in July, or August at the latest, with slow recovery beginning in September. The first positive growth figures should appear around the middle of 2010, though these would benefit from a favorable basis for comparison. At Publicis Groupe, we confirm our targets for 2009: to outperform the market in terms of market share, with negative growth more moderate than that of the market; and to protect our margins. To that end, we will be steadfast in applying appropriate, ongoing measures that should prove fully effective in 2010.

Publicis Groupe (Euronext Paris: FR0000130577) is the world's fourth-largest communications group, the world's second-largest media agency, and a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Group employs approximately 43,000 professionals.

Publicis Group offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, and Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; media consultancy and media buying through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing, notably through the Digitas network. Publicis Group's marketing services and specialized communication offer healthcare communications, corporate and financial communications, public relations, relational and direct marketing, event and sports marketing, and multicultural communications.

Website: http://www.publicisgroupe.com

"Certain statements in this report, apart from historical facts, may constitute forward-looking statements or unaudited financial forecasts. These forward-looking statements involve certain risks and uncertainties and may prove to be materially different from actual future results. All forward-looking statements are expectations as of the date of this report, and Publicis Groupe undertakes no obligation to update them for new events or for any other reason except as required by law. Publicis Groupe encourages you to study carefully all information concerning factors that may impact its business, as described in the Reference Document filed with the French market authority (Autorite des Marches Financiers)."

    Appendices
    New Business 2009
    Digitas
    Total (France), TGI Friday's (United States)
    Fallon

The Auteurs (United Kingdom). Kerry Foods (United Kingdom), Burton's Foods (United Kingdom), Unilever (United Kingdom)

Leo Burnett

Caltex oil (Australia), Carrefour (Colombia), MCYS Government Social Awareness (Singapore), MillerCoors (United States), Turkcell telecom (Turkey), Wellatone-P&G (Russia), Falabella department store (Colombia), TVO television channel (Canada), Alfa telecommunications (Libya), Tourism Board (Singapore), Movistar (Colombia), Telkomsel mobile telecom (Indonesia), Herbapol food (Poland), BMW (China)

Publicis

Alitalia (Italy), Carrefour (France/International), Procter & Gamble Crest (United Kingdom), Vichy (United Kingdom), Wrigley (China), Zurich Connect (Switzerland), Century 21 (France), BNP Paribas-Fortis (Belgium), Pernod-Ricard (United Kingdom)

Publicis Healthcare Communications Group (PHCG)

sanofi-aventis (Aplenzin-United States), Biogen-Idec neurology (United States), Durex (United States)

Publicis Consultants

Biscuit LeClerc (United States), Carrefour (France), City of The Hague (Netherlands), Diageo (United Kingdom), FIMF online banking services (Germany), Lactalis dairy products (Italy), Ministry of Agriculture (Netherlands), Ministry of Economy, Industry and Employment (France), Roman Meal (United States), sanofi aventis (Germany)

Saatchi & Saatchi

BingoLotto (United Kingdom), House of Travel (New Zealand), Invalidity Insurance (Switzerland), LMG International auto insurance (Thailand), Panasonic (Indonesia), RTA/Dubai Metro Launch (United Arab Emirates), Suning household electrical appliances (China), Tsingtao beer (China), Midea household electrical appliances (China), Cadbury Dairy Milk (Australia/New Zealand), MillerCoors-Miller Genuine Draft, Keystone, NGD 64 beer (United States), HP (Switzerland/EMEA), San Miguel (UK), Siemens (China), Amway-Nutrilite (China), Maxima (India)

Starcom MediaVest Group

Alfa telecommunications (Libya), Capital One (United Kingdom), Cerveceria Nacional (Panama), Heinz (Mexico), Honda (Spain), Kraft Foods (United Arab Emirates), Metro Group (Poland), PTC telecommunications (Poland), PZU financial services (Poland), Schering Plough Claritin (Hungary), CNAMTS health insurance (France), Supermercados Plaza's (Venezuela), Bupa International health insurance (United Kingdom), British Gas (United Kingdom), Comcast (United States), An Post postal service (Ireland), National Foods / Dairy Farmers (Australia), Wrigley food (United States), TGI Friday's (United States), Adevarul Holding media (Romania), Abbott Healthcare (India), Baguepi food (France), MEDEF (France)

ZenithOptimedia

Al-Bandar Group multibrand shop (Saudi Arabia), Nestle (Netherlands), Si.mobil Vodafone (Slovenia), Jenny Craig (United States), Ubank (Australia), Jamena Gas Networks (Australia), China Mobile (China), T38/40 weight-loss product (Portugal), MTV (United Kingdom), Panasonic (Indonesia), Turismo de Valencia (Spain), Haberturk newspaper (Turkey), BA airline company (Digital) (United Kingdom), Kang Yuan pharmaceutical products (China), Parques Reunidos amusement parks (Spain), sanofi-aventis (Ukraine), Madrid 2016 (Spain), ICO public institute for loans and financing (Spain), Tourism of Cataluna (Spain), 118118 (United Kingdom), JP Morgan (United States), TCL electronic components (China), Videocon Group telecommunications (India), Ministry of Community Development, Youth and Sports (Singapore), Travel Channel (Germany), Charles Vogele garment industry (Germany), JKP music production (Germany), Ministry of Agriculture and Rural Development (Poland), LIDL supermarkets (Spain), Saxo Bank (Switzerland), Gucci Group (United States), Perfetti Van Melle confectioner (China), Red Bull (China), Mars (China), Hyundai (Czech Republic), Roads and Transport Authority (United Arab Emirates), Red.Es Public institution, entity for the ministry of industry, tourism, and commerce (Spain), Dairy Queen food (United States), Mortgage Choice mortgages (Australia), Marriott (Asia-Pacific), Wearnes Automotive (Singapore), Gamina digital (Taiwan), l'Oreal (Thailand)

    Press releases in first half 2009:

    01/08/09    Mathias Emmerich is appointed Senior Vice President of
                Publicis Groupe

    01/14/09    Philippe Lentschener leaves Publicis Groupe

    02/04/09    Isabelle Simon joins Publicis Groupe as Senior Vice President

    02/11/09    Annual results 2008

    02/12/09    Publicis announces that it has repurchased a portion of its
                OCEANEs maturing on January, 18, 2018, and is offering to
                purchase the remaining OCEANEs for a price of EUR42.5724 per
                bond

    02/20/09    Results of the standing purchase offer of OCEANEs maturing on
                January 18, 2018

    03/11/09    Publicis Groupe involves its employees in Group growth

    03/24/09    136 Publicis key executives invest strongly in the Group

    04/15/09    Publicis Groupe pursues its global digital expansion,
                acquires Nemos, Swiss leader in multimedia and flash
                programming

    04/16/09    Publicis Groupe won HP personal systems group pan-European
                advertising and digital communications

    04/30/09    Eric Giuily leaves Publicis Consultants | Worldwide

    05/11/09    Appointments at Publicis Groupe

    05/19/09    Publicis Group acquires the Publicis MARC Group, strengthens
                holistic offer in the Balkan region

    05/20/09    Publicis Groupe grants 50 free shares to each employee in
                France

    06/04/09    Publicis Groupe - General Motors

    06/09/09    Publicis Group annual general shareholders' meeting, dividend
                set at 0.60 euros per share

    06/16/09    Publicis Group announces the offering of convertible bonds

    06/16/09    Publicis Groupe issue of convertible bonds (OCEANEs) in the
                amount of 625 million euros - Final terms for the OCEANE 2014

    06/17/09    Publics Groupe issue of convertible bonds (OCEANEs) in the
                amount of 625 million euros - Granting of the AMF visa

    06/19/09    Publics Groupe issue of convertible bonds (OCEANEs) -
                Exercise of the over-allotment (greenshoe) option for the
                issue of approximately 625 million euros increased to
                approximately 719 million euros

    06/25/09    Microsoft Corporation and Publicis Groupe announce broad
                strategic agreement

    06/30/09    Publicis Groupe, second most awarded group in Cannes, with a
                total of 101 Lions

    07/09/09    Publicis Groupe to receive the 2009 Global Equity
                Organization award for the most innovative and creative plan
                design for its employee stock plan

    13/07/09    Publication date for half-year results

    22/07/09    GM


    Glossary
    Operating margin rate: operating margin / revenue

Average half-year or annual net debt: half-year or annual average of average monthly net debt

Free cash flow: cash flow from operations minus capital expenditures for tangible and intangible fixed assets, excluding acquisitions

Net new business: this figure is not from financial reporting but is derived from the estimated media-marketing budgets based on annual business (net of losses) from new and existing clients

    For further information, please visit our website:
    http://www.finance.publicisgroupe.com
    Consolidated Financial Statement
    Consolidated income statement

    Millions of euros                        June 30,     June 30,      2008
                                                2009        2008

    Revenue                                    2 209       2 226       4 704
    Personnel expenses                        (1 423)     (1 389)     (2 852)
    Other operating expenses                    (453)       (453)       (963)
    Operating margin before depreciation         333         384         889
    and amortization
    Depreciation and amortization expense        (46)        (50)       (104)
    (excluding intangibles arising on
    acquisition)
    Operating margin                             287         334         785
    Amortization of intangibles arising on       (15)        (14)        (29)
    acquisition
    Impairment                                   (20)         (4)        (13)
    Non-current income (expense)                   5           4           8
    Operating income                             257         320         751
    Cost of net financial debt                   (25)        (40)        (81)
    Other financial income (expense)              (2)         (2)          2
    Income of consolidated companies before      230         278         672
    taxes
    Income taxes                                 (59)        (84)       (196)
    Net income of consolidated companies         171         194         476
    Equity in net income of                        1           5           2
    non-consolidated companies
    Net income                                   172         199         478
    Net income attributable to minority            5           7          31
    interests
    Net income attributable to equity            167         192         447
    holders of the parent

    Per share data (in euros)
    Number of shares                     200,760,562 204,487,173 202 536 963

    Net earnings per share                      0.83        0.94        2.21
    Number of shares - diluted           206,261,458 233,788,676 220 728 941

    Net earnings per share - diluted            0.82        0.89        2.12


    Statement of comprehensive income


    Millions of euros                              June 30,   June 30,   2008
                                                       2009      2008

    Net income (a)                                      172       199    478
    Other comprehensive income
    - Valuation of available-for-sale at fair
      value                                               4         2    (15)

    - Actuarial gains and losses on defined
      benefit plans                                     (16)       37    (45)

    - Cumulative translation adjustment                 (12)     (196)    (5)
    - Deferred taxes on other comprehensive income        5       (10)    16
    Other comprehensive income for the period, net
    of income tax (b)                                   (19)     (167)   (49)
    Total comprehensive income for the period (a)
    + (b)                                               153        32    429

    Attributable to minority interests                    7         7     28

    Attributable to holders of the parent               146        25    401


    Consolidated balance sheet

    Millions of euros                                 June 30,   December 31,
                                                         2009           2008

    Assets
    Goodwill, net                                       3 709          3 693
    Intangible assets, net                                780            794
    Property and equipment, net                           461            480
    Deferred tax assets                                    98             91
    Investments accounted for by the equity                44             44
    method
    Other financial assets                                102            101
    Non-current assets                                  5 194          5 203

    Inventory and costs billable to clients               295            319
    Accounts receivable                                 4 222          4 843
    Other receivables and other current assets            535            628
    Cash and cash equivalents                           1 162            867
    Current assets                                      6 214          6 657

    Total assets                                       11 408         11 860
    Liabilities and shareholders' equity
    Capital stock                                          78             78
    Additional paid-in capital and retained             2 340          2 242
    earnings
    Shareholders' equity                                2 418          2 320
    Minority interests                                     25             30
    Total equity                                        2 443          2 350

    Long-term financial debt (more than 1 year)         1 690          1 323
    Deferred tax liabilities                              249            232
    Long-term provisions                                  472            459
    Non-current liabilities                             2 411          2 014

    Accounts payable                                    4 762          5 802
    Short-term financial debt (less than 1 year)          364            218
    Income taxes payable                                   66             68
    Short-term provisions                                  97            110
    Other creditors and other current liabilities       1 265          1 298
    Current liabilities                                 6 554          7 496

    Total liabilities and shareholders' equity         11 408         11 860


    Millions of euros                               June 30, June 30,  2008
                                                       2009     2008
    I- Cash flows from operating activities
    Net income                                          172      199    478
    Income taxes                                         59       84    196
    Cost of net financial debt                           25       40     81
    Capital (gains) losses on disposal (before tax)      (4)      (4)    (2)
    Depreciation, amortization and impairment
    on property and equipment and intangible assets      81       68    146
    Non-cash expenses on stock-options and
    similar items                                        12        9      9
    Other non-cash income and expenses                    5        3      8
    Equity in net income of unconsolidated
    companies                                            (1)      (5)    (2)
    Dividends received from equity accounted
    investments                                           6        5     10
    Taxes paid                                          (86)    (102)  (169)
    Interest paid                                       (51)     (34)   (89)
    Interest received                                    10       23     37
    Change in working capital requirements (1)         (495)    (219)    12
    Net cash provided by operating activities          (267)      67    715
    II- Cash flows from investing activities
    Purchases of property and equipment and
    intangible assets                                   (33)     (43)   (92)
    Proceeds from sale of property and
    equipment and intangible assets                       -       23     28
    Proceeds from sale of investments and
    other financial assets, net                           3       (2)    (1)
    Acquisitions of subsidiaries                        (70)     (48)  (172)
    Disposals of subsidiaries                             -        -      -
    Net cash flows provided by (used in)
    investing activities                               (100)     (70)  (237)
    III- Cash flows from financing activities
    Increase (decrease) in capital stock of
    Publicis Groupe SA                                    -        -      1
    Dividends paid to parent company
    shareholders                                          -        -   (106)
    Dividends paid to minority shareholders of
    subsidiaries                                        (15)     (15)   (24)
    Cash received on new borrowings                     734        9    482
    Reimbursement of borrowings                        (115)      (9)(1 128)
    Net (purchases)/sales of treasury stock
    and equity warrants                                   1     (197)  (174)
    Cash received on hedging transactions                 -        -      -
    Net cash flows provided by (used in)
    financing activities                                605     (212)  (949)
    IV- Impact of exchange rate fluctuations             34      (80)    19
    Net change in consolidated cash flows (I +
    II + III + IV)                                      272     (295)  (452)
    Cash and cash equivalents at January 1              867    1 313  1 313
    Bank overdrafts at January 1                        (30)     (24)   (24)
    Net cash and cash equivalents at beginning
    of period                                           837    1 289  1 289

    Cash and cash equivalents at end of period        1 162    1 015    867
    Bank overdrafts at end of period                    (53)     (21)   (30)
    Net cash and cash equivalents at end of
    period                                            1 109      994    837
    Net change in cash and cash equivalents             272     (295)  (452)
    (1) Breakdown of change in working capital
    requirements
    Change in inventory and costs billable to clients    31      (18)    64
    Change in accounts receivable and other receivables 729     (274)  (110)
    Change in accounts payable, other
    creditors and provisions                         (1 255)      73     58
    Change in working capital requirements             (495)    (219)    12


    Consolidated Cash flow statement

    Statement of changes in shareholders' equity


                                                         Reserves
    Number of                                Additional  and
    outstanding                     Capital  paid-in     retained Translation
    shares       Millions of euros    stock  capital     earnings     reserve





     183 600 411 January 1, 2008         81    2 742        (436)       (313)
                 Net income for the
                 period                                      192
                 Other comprehensive
                 income
                 Revaluation of
                 available-for-sale
                 investments
                 Actuarial gains and                          27
                 losses on defined
                 benefit plans
                 Cumulative                                             (196)
                 translation
                 adjustment
                 Total other                                  27        (196)
                 comprehensive income
                 Total comprehensive      -        -         219        (196)
                 income for the
                 period
      21 000     Increase in capital     (3)    (189)        192
                 stock of Publicis
                 Groupe SA
                 Dividends                                  (106)
                 Share-based                                   6
                 compensation (1)
                 Additional interest                          (3)
                 on Oranes
                 Effect of changes in
                 scope of
                 consolidation and of
                 commitments to
                 purchase minority
                 interests
     (7 667 019) Purchases/sales of                         (197)
                 treasury stock
     175 954 392 June 30, 2008           78    2 553        (325)       (509)


    (Table Continued...)

    Number of                         Fair
    outstanding                      value   Shareholders'  Minority Total
    shares                            reserve        equity  interest equity

                 Millions of euros
     183 600 411 January 1, 2008          124         2 198       27  2 225
                 Net income for the                     192        7    199
                 period
                 Other comprehensive
                 income
                 Revaluation of             2             2               2
                 available-for-sale
                 investments
                 Actuarial gains and                     27              27
                 losses on defined
                 benefit plans
                 Cumulative                            (196)           (196)
                 translation
                 adjustment
                 Total other                2          (167)           (167)
                 comprehensive income
                 Total comprehensive        2            25        7     32
                 income for the
                 period
     21 000      Increase in capital                      -               -
                 stock of Publicis
                 Groupe SA
                 Dividends                             (106)     (15)  (121)
                 Share-based                              6               6
                 compensation (1)
                 Additional interest                     (3)             (3)
                 on Oranes
                 Effect of changes in                              4      4
                 scope of
                 consolidation and of
                 commitments to
                 purchase minority
                 interests
     (7 667 019) Purchases/sales of                    (197)           (197)
                 treasury stock
     175 954 392 June 30, 2008            126         1 923       23  1 946




    Number of                                            Reserves
    outstanding                             Additional   and
    shares                          Capital paid-in      retained Translation
                 Millions of euros    stock capital      earnings     reserve

     178 854 301 January 1, 2009         78   2 553         (105)       (315)
                 Net income for the                          167
                 period
                 Other
                 comprehensive
                 income
                 Revaluation of
                 available-for-sale
                 investments
                 Net income for the                          (11)
                 period
                 Actuarial gains                                         (14)
                 and losses on
                 defined benefit
                 plans
                 Cumulative
                 translation
                 adjustment
                 Total other                                 (11)        (14)
                 comprehensive
                 income
                 Total                    -       -          156         (14)
                 comprehensive
                 income for the
                 period
                 Increase in                                  49
                 capital stock of
                 Publicis Groupe SA
                 Dividends                                  (107)
                 Share-based                                  12
                 compensation (1)
                 Additional                                   (3)
                 interest on Oranes
                 Effect of changes
                 in scope of
                 consolidation and
                 of commitments to
                 purchase minority
                 interests
          72 910 Purchases/sales of                            1
                 treasury stock
     178 927 211 June 30, 2009           78    2 553           3        (329)

    (1) Share-based compensation net of deffered tax
    (Table Continued...)

    Number of                             Fair
    outstanding                          value  Shareholders' Minority Total
    shares       Millions of euros     reserve        equity  interest equity


     178 854 301 January 1, 2009             109       2 320       30  2 350
                 Net income for the                      167        5    172
                 period
                 Other comprehensive
                 income
                 Revaluation of                4           4               4
                 available-for-sale
                 investments
                 Net income for the                      (11)            (11)
                 period
                 Actuarial gains and                     (14)       2    (12)
                 losses on defined
                 benefit plans
                 Cumulative translation
                 adjustment
                 Total other                   4         (21)       2    (19)
                 comprehensive income
                 Total comprehensive           4         146        7    153
                 income for the period
                 Increase in capital                      49              49
                 stock of Publicis
                 Groupe SA
                 Dividends                              (107)     (15)  (122)
                 Share-based                              12              12
                 compensation (1)
                 Additional interest on                   (3)             (3)
                 Oranes
                 Effect of changes in                               3      3
                 scope of consolidation
                 and of commitments to
                 purchase minority
                 interests
          72 910 Purchases/sales of                        1               1
                 treasury stock
     178 927 211 June 30, 2009               113       2 418       25  2 443


    (1) Share-based compensation net of deffered tax

    Earnings per share calculation details

    Earnings per share and diluted earnings per share


                                                       June 30, June 30, 2008
                                                          2009
    Net income used for the calculation of earnings
    per share (millions of euros)
    Net income attributable to equity holders of    a       167           192
    the parent
    Impact of dilutive instruments:
    - Savings in financial expenses related to the            2            16
    conversion of debt instruments, net of tax
    Net income attributable to equity holders of    b       169           208
    the parent - diluted

    Number of shares used for the calculation of
    earnings per share
    Average number of outstanding shares (after         178 890   181 055 238
    deduction of treasury stock)                            756
    Shares to be issued to redeem the Oranes             21 869    23 431 935
                                                            806
    Average number of shares used for the           c   200 760   204 487 173
    calculation                                             562
    Impact of dilutive instruments (1):
    - Effect of exercise of dilutive stock-options       68 200       644 756
    - Effect of exercise of free shares plans           977 623             -
    - Shares resulting from the conversion of the         4 455    28 656 747
    convertible bonds                                       073
    Number of shares - diluted                      d   206 261   233 788 676
                                                            458
    (in euros)
    Earnings per share                              a/c    0.83          0.94
    Earnings per share - diluted                    b/d    0.82          0.89

(1) Only the equity warrants, stock options, free shares plans and convertible bonds with a dilutive effect are taken into consideration. As of 30 June 2009, convertible bonds (OCEANE 2008 and 2014), free shares plans and some stock options plans, whose exercise price is lower than the average share price for the period, have a dilutive effect. In addition, the reimbursement of OCEANE 2008, in July 2008, led to the elimination of 23 172 413 potentially dilutive shares.

    Headline earnings per share (basic and diluted)

                                                       June 30,      June 30,
                                                          2009          2008
    Net income used for the calculation of
    Headline earnings per share (1) (millions of
    euros)
    Net income attributable to equity holders of
    the parent                                             167           192
    Items excluded:
    - Amortization of intangibles arising on
    acquisition, net of tax                                  9             9
    - Impairment, net of tax                                16             3
    - Income tax credit linked to OCEANE 2014
    deferred tax liability                                 (11)            -
    Adjusted net income attributable to equity
    holders of the parent                          e       181           204
    Impact of dilutive instruments:
    - Savings in financial expenses related to the
    conversion of debt instruments, net of tax               2            16
    Adjusted net income attributable to equity     f       183           220
    holders of the parent - diluted
    Number of shares used for the calculation of
    earnings per share
    Average number of outstanding shares (after
    deduction of treasury stock)                   178 890 756   181 055 238
    Shares to be issued to redeem the Oranes        21 869 806    23 431 935

    Average number of shares used for the          200 760 562   204 487 173
    calculation
    Impact of dilutive instruments:                c
    - Effect of exercise of dilutive stock-options      68 200       644 756
    - Effect of exercise of free shares plans          977 623             -
    - Shares resulting from the conversion of the    4 455 073    28 656 747
    convertible bonds
    Number of shares - diluted                   d 206 261 458   233 788 676
                                                                 (in euros)
    Headline earnings per share (1)                e/c    0.90          1.00
    Headline earnings per share (1) - diluted      f/d    0.89          0.94

(1) Earnings per share before amortization of intangibles arising on acquisition, impairment and income tax credit linked to OCEANE 2014 deferred tax liability.

SOURCE Publicis Groupe Services

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