'Home Improvement' Star Debbe Dunning is New smartTOUCH Spokesperson

JERICHO, N.Y., Sept. 16 /PRNewswire-FirstCall/ -- bioMETRX Inc., (OTC Bulletin Board: BMRX), today announced that it has hired Debbe Dunning as the company's new spokesperson for its smartTOUCH(R) product line as it embarks upon an advertising campaign directed at the Home Improvement market.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080916/NYTU006 )

Debbe Dunning, the stunning actress who played "Heidi -- the Tool Time Girl" on the beloved "Home Improvement" TV series featuring Tim Allen and Richard Karn, will host several product online instructional videos, as well as appear at trade shows, and in TV and print ads that feature the company's products. "Debbe is the perfect spokesperson for our company. She is well known in her role over 8 seasons on Home Improvement, as well as appearing in numerous TV commercials for Foot Locker(TM) and Taco Bell(TM) and TV series Wicked, and Baywatch. She is a real hands on do it yourselfer and is a mother of two young children who understands the need for simple to use home improvement products that help simplify families lives," noted Lorraine Yarde, COO at bioMETRX.

"I am thrilled to be working with bioMETRX and to introduce its smartTOUCH(R) products to the Home Improvement world. These products use special finger touch technology that actually makes the products so smart, they can recognize you. You can throw away your keys, and forget your PIN codes because smartTOUCH(R) products do the work for you. smartTOUCH(R) products are simple to install, and simple to use. My whole family loves using these products. A simple touch of a finger, and they can open a door," noted Ms. Dunning. "I installed and programmed my smartTOUCH(R) garage door opener myself, and my kids use it every day when they come home from school."

bioMETRX is the company behind the new generation of Home Improvement products that utilizes hi tech finger recognition technology to make products simpler to use and more secure. The smartTOUCH(R) product line includes door locks, garage door openers, thermostats, mailboxes and cabinet locks. For more information on its smartTOUCH(R) product line, please visit www.biometrx.net or www.smarttouchstore.com , and feel free to drop Debbe a line at Debbe@biometrx.net

About bioMETRX, Inc.

bioMETRX, Inc. is rapidly becoming the global leader in designing and bringing to market, practical, secure, everyday consumer biometric products for the garage door, door hardware, HVAC, home security, PC, automotive and portable lock markets. Utilizing its proprietary technology, the smartTOUCH(TM) platform, bioMETRX has developed an entire family of products so smart, they recognize you. The company's product line is branded under the protected trade name smartTOUCH(TM). bioMETRX also designs and provides personal identification technology to a number of Original Equipment Manufacturers (OEM's).

For more information on bioMETRX and/or the company's smartTOUCH line of products, visit the Company's Web site at http://www.biometrx.net.

Safe Harbor Statement: This release may contain certain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release with respect to bioMETRX's business, financial condition or results of operations, as well as matters of timing and the prospective terms of any transaction described are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond bioMETRX's control with respect to market acceptance of their technology and/or products, whether financing will be available, the effect of the application of acquisition accounting policies as well as certain other risk factors which are and may be detailed from time to time in bioMETRX's filings with the Securities and Exchange Commission.

Website: http://www.biometrx.net/

SOURCE bioMETRX Inc.