Crave Entertainment and Discovery Communications to Bring Discovery Channel’s Man vs. Wild and Deadliest Catch to Video Game Consoles

Crave Entertainment, the full-service publishing division of FillpointSVG, one of the videogame industry’s leading providers of online distribution, fulfillment and e-commerce services for national retailers, today announced it has entered into an agreement with Discovery Communications to develop and produce video games based on two of Discovery Channel’s highest rated television shows. Crave will publish the extremely popular Man vs. Wild and the top ranked Deadliest Catch for all current video game platforms beginning in Spring 2010. The deal was brokered on behalf of Discovery Communications by its licensing agent, The Joester Loria Group and is for the North American market.

The games let players experience the excitement of surviving in the world's toughest jungles and deserts as seen in the Man vs. Wild series, and battle the pounding storms of the Bering Sea as crab fishermen in Deadliest Catch. In the Man vs. Wild game, players control their character under the guidance of host and survival expert Bear Grylls as they exercise the necessary survival skills in a wide variety of landscapes and climates. In the Deadliest Catch game, players act as the captain of their own crab boats and navigate through the Bering Sea to cast and harvest pots all the while balancing the dangers against the profits.

“The Discovery Channel has captivated millions of viewers by delivering non-stop action and suspense in these unique programs,” stated Betsi Gijanto, Executive Vice President, Crave Entertainment. “Man vs. Wild and Deadliest Catch capture man’s struggle to survive amidst the perils of nature on land and at sea. This rich content is a perfect concept for videogames.”

“Crave Entertainment’s boutique publishing approach coupled with their experience in bringing realistic games to casual gamers everywhere makes them the obvious choice for these brands,” said Sue Perez-Jackson, Director of Licensing for Discovery Channel. “We look forward to working with Crave Entertainment to bring to life the heart-pounding, real-world adventures of Deadliest Catch and Man vs. Wild.”

Both Discovery Channel titles are slated to appear on PlayStation ®3 system, Nintendo Wii™ system, Nintendo DS™ system. Man vs. Wild will appear on the Xbox 360 system. Digital downloadable versions will also be available on the PlayStation ® Network and Xbox Live.

About Discovery Communications

Discovery Communications is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks. Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA)(NASDAQ: DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit www.discoverycommunications.com

About The Joester Loria Group

The Joester Loria Group, www.joesterloriagroup.com , is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, and implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria Group represents Chrysler Group LLC for Jeep(r) and Chrysler; Pepsi-Cola North America for Pepsi, Mountain Dew, Aquafina and AMP; Baked Goods Leader, Entenmann's Products; BBC series Planet Earth and Life; Discovery Communications including Animal Planet, Discovery Channel, Planet Green and selected series; Mike Rowe’s brand for the working man, mikeroweWORKS; and award winning pre-school property Baby Genius

About Crave Entertainment

Based in Santa Ana, California, Crave Entertainment, a wholly owned subsidiary of FillpointSVG, is a full-service video game publisher for Wii™, Nintendo DS™, the PSP® (PlayStation®Portable) system, PlayStation®2 computer entertainment system, PlayStation®3 computer entertainment system, and the Xbox 360™ video game and entertainment system from Microsoft. For more information about Crave Entertainment please visit www.cravegames.com.

About FillpointSVG

Headquartered in Malta, New York, FillpointSVG is a leading provider of direct-to-consumer fulfillment services, distributor and e-commerce solutions for videogame hardware, software, accessories and PC software for national retailers and software publishers. For more information, please visit www.fillpointsvg.com.

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