bioMETRX New Product to be Sold at Major National Warehouse Club

JERICHO, N.Y., Sept. 15 /PRNewswire-FirstCall/ -- bioMETRX Inc., (OTC Bulletin Board: BMRX), the leading developer of consumer-based finger recognition products today announced that it is launching a new product under the company's smartTOUCH(R) brand. The product is called miSAFE(TM), a biometric personal storage product.

miSAFE(TM) is perfect for storing credit cards, cash and jewelry for student dorms, petty cash boxes at work, as well as for families who don't want to install traditional heavy safes. Powered by the company's "smartTOUCH(R)" technology, this safe can actually recognize its owner from a simple touch of a finger. This new product will initially debut through one of the major national warehouse clubs and will be available for purchase at certain club stores later this month.

"We are introducing this new smartTOUCH(TM) product following the successful national launch of our smartTOUCH(TM) garage door opener in 2007. The smartTOUCH GDO is recommended by the Good Housekeeping Institute after they completed independent testing earlier this year. We are developing several new marketing and branding initiatives that will be implemented over the next three quarters that will bring the smartTOUCH(TM) name, and the benefits of the technology, directly to consumers," stated Lorraine Yarde, Chief Operating Officer at bioMETRX. "We have stepped up our marketing efforts with our newer partners and plan to take several measures including potential infomercials along with a concentrated online marketing campaign, to bring these products into consumer's homes," stated Ms. Yarde. "We also just recently hired a superb spokesperson to represent our smartTOUCH(R) brand which we will be announcing shortly."

The company has recently implemented online and reseller sales initiatives and has been deriving material revenues over the last 60 days from the sale of its new products, a pattern that the company expects to continue to grow over the next 6 months. The company has generated over $2,000,000 in real product sales revenue over the last 12 months, and has already exceeded its 3rd quarter forecasts.

As the global leader in consumer biometric product engineering, development and sales, bioMETRX's smartTOUCH(TM) technology has proven to be the most dependable and robust consumer biometric platform available today. It's smartTOUCH(TM) product line is making its way into the marketplace directly through the company, as well as through trusted global partners and nationally recognized retailers. The company continues to introduce new and exciting products that are expected to hit retailer shelves over the next three quarters.

About bioMETRX, Inc.

bioMETRX, Inc. is rapidly becoming the global leader in designing and bringing to market, practical, secure, everyday consumer biometric products for the garage door, door hardware, HVAC, home security, PC, automotive and portable lock markets. Utilizing its proprietary technology, the smartTOUCH(TM) platform, bioMETRX has developed an entire family of products so smart, they recognize you. The company's product line is branded under the protected trade name smartTOUCH(TM). bioMETRX also designs and provides personal identification technology to a number of Original Equipment Manufacturers (OEM's).

For more information on bioMETRX and/or the company's smartTOUCH(R) line of products, visit the Company's Web site at www.biometrx.net

Safe Harbor Statement: This release may contain certain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release with respect to bioMETRX's business, financial condition or results of operations, as well as matters of timing and the prospective terms of any transaction described are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond bioMETRX's control with respect to market acceptance of their technology and/or products, whether financing will be available, the effect of the application of acquisition accounting policies as well as certain other risk factors which are and may be detailed from time to time in bioMETRX's filings with the Securities and Exchange Commission.

SOURCE bioMETRX Inc.