Axis Technologies Inc. to Introduce Peak Load Shedding Ballast at Lightfair 2009

New Technology Addresses Utilities Need to Manage Peak Load Demand

LINCOLN, NE -- (Marketwire) -- 04/27/09 -- Axis Technologies Group, Inc. (PINKSHEETS: AXTG), a green technology designer, manufacturer and marketer of a proprietary line of energy saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry, announced today that the company will launch its next generation energy efficient daylight harvesting fluorescent lighting ballast at the Lightfair International 2009. Lightfair, the premier trade show for the lighting industry, will be held at the Jacob Javits Center in New York City, May 5-7. Axis Technologies exhibit booth is #122 in the Daylighting Pavilion.

Axis Technologies' new peak load shedding ballast offers utilities the ability to dim the fluorescent lights of subscriber customers as the utilities grid approaches peak load. The economic advantage of avoiding the need to purchase premium priced power from a neighboring utilities' grid is well known, providing a simple and efficient solution with a substantial market.

Until now, daylight harvesting has been used only as a "niche" technology, constrained by high cost and complexity. Previous systems for daylight harvesting required additional control wiring, expensive control components, and high labor cost for installation and maintenance. In contrast, each Axis ballast offers integrated controls and is designed for use as a standard commodity in general commercial and industrial lighting. Axis' design has always offered a simple set up and operation with high life cycle cost value, and the new design will now increase product value with:

--  An internal micro controller, or "smart chip."

--  The latest electronic components for improved reliability and
    performance.

--  A slimmer design to allow use in more architectural light fixture
    styles.

--  A manual dimming option for personal control of light levels.

--  Simple "point and click" set up from a remote transmitter.

--  A new, more accurate photosensor, with a smaller ceiling profile.

--  A Power Line Carrier (PLC) communication option.

--  A Utility Demand Response control option.

--  Simple "point and click" ballast address identification and zoning set
    up.

--  Simple, universal, network access for building energy management.
    

One of the most promising of "Green Technologies," Daylight Harvesting offers the greatest amount of lighting energy reduction, and highest amount of daytime peak period load shedding, short of turning lights off. Reducing lighting energy also reduces heat, lowering the amount of air conditioning required on warmer days, particularly during critical peak load periods. Less electricity consumed means less electricity required from power plants, which in turn means less green house gas production from those power plants.

Shedding daytime peak period loads eases the burden of aging, overloaded power grids, which will help address blackout concerns. Many utilities are rolling out plans for "smart grids," as part of the Advance Meter Initiative, with communication between the power plant and the building meter. The new Axis ballast will easily integrate with these utility communications, allowing ready access to the building lighting, for utility control management of loads during peak periods.

One of the greatest values of the Axis Technologies design is that it requires no compromise to room occupants. The control system response is perfectly tuned to the light in the room, operates undetected, and free of distraction. The continuous operation is always saving energy whenever daylight is available, and room occupants are always assured of desired light levels within the room design. This assures a wide user acceptance and sustained savings over the life of the system. The new design will move the technology of daylight harvesting into the forefront of lighting efficiency, taking advantage of the renewable energy of sunlight.

To be included in the corporate e-mail database for company press releases and industry updates, please send an e-mail to ir@axistechnologyinc.com.

For further information on Axis Technologies, Inc., visit www.axistechnologyinc.com. More information on recent corporate developments at Axis Technologies is accessible at http://www.axistechnologyinc.com/press.html

About the Axis Ballast:

The standard "ballast" is an electronic component that regulates voltage in light fixtures. Axis Technologies Group, Inc. has developed an innovative ballast which expands daylight harvesting into mainstream lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast transforms the standard ballast into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture and then dims or increases lighting in conjunction with the amount of available sunlight. The Axis Ballast avoids "over-lit" conditions that increase energy costs by harvesting and utilizing free daylight from windows or skylights. As the amount of available daylight fluctuates, the Axis Ballast automatically keeps lighting "tuned" to the desired level in a designated area.

About Axis Technologies Group, Inc.:

Axis Technologies Group, Inc. conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for the standard ballast.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.