Aero Products Int’l Teams Up with Brickfish® to Launch New Smart SettingsTM Premium Bed Line

Brickfish, The Social Media Solution^TM, and Aero Products Int’l, the leading innovator of premium, air-filled products under the AeroBed® brand name, have teamed up for its “What’s Your Overnight Guest Rating?” viral marketing program. The goal of the program is to draw awareness for AeroBed® online and to successfully support the launch of the new AeroBed® Smart Settings™ premium bed line that will be exclusively sold at Bed Bath & Beyond®.

“At Aero Products Int’l, we strive to make products that are comfortable, convenient and of high quality,” said Ann Gonzalez, Sr. Marketing Director of Aero Products Int’l. “Over the years, we have perfected our products to enhance and complement an overnight stay, but not all stays are created equal. From four-star to forgettable, we look forward to hearing our consumers share their stories of their stays and any tips they may have for creating relaxing guest settings.”

The “What’s Your Overnight Guest Rating?” program enables participants to share their “Overnight Ratings” as either “Smart” or “Not So Smart,” depending on the outcome of their overnight stays. Entrants will also be able to virally spread the stories of their overnight stays throughout the social Web using Brickfish’s patent-pending tools and technologies. In addition, participants can offer reviews, and share and vote on their favorite stories, further immersing potential and existing consumers in the brand experience.

Brands and agencies use Brickfish’s platform to launch online advertising and marketing programs targeted at the social networking audience. Brickfish programs enable brands to ignite the conversations consumers have within their social media networks by creating brand evangelism, passion in a peer-to-peer manner, and by optimizing the power of new media. With Brickfish, advertisers leverage the power of the social Web in an authentic and compelling way. Consumers create brand friendly UGC and share it within their social networks. Brickfish's patent-pending Viral Map™ and Geo View technologies provide detailed real-time data on a variety of viral activity across the Web and geographically. This strategic viral marketing platform generates extensive brand awareness, engagement, reach, and results--all of which are trackable, providing clients with incredibly valuable qualitative and quantitative data.

“We are excited Aero Products Int’l has turned to the Brickfish platform to support the launch of the new Smart Settings^TM AeroBed®,” said Nichole Goodyear, CEO and co-founder for Brickfish. “We are confident the ‘What’s Your Overnight Guest Rating?’ program will ignite viral sharing across the Web, producing massive brand awareness for Aero Products Int’l online.”

For complete details regarding the “What’s Your Overnight Guest Rating?” program, please click here. For more information about Brickfish, please visit www.brickfish.com/company.

About Aero Products Int’l

Aero Products International Inc., located in the Chicago area, is the leading innovator of premium, air-filled products under The Original AeroBed^®, AeroBed^® Active and AeroBed^®Earth brand names. The original AeroBed was introduced in 1992, redefining the air bed product category through higher quality standards and new inflation technology. Aero Products International, Inc. produces a wide range of products designed for both indoor and outdoor use. For additional information, visit the Aero Products website at www.aerobed.com.

About Brickfish®

Brickfish® is the award winning social media solution that successfully creates ongoing engagement and conversations with consumers using social media. Brickfish provides brands a platform that energizes viral sharing among consumers via the social Web. Consumers create brand friendly UGC and then virally share that content with their vast social networks through widgets, blogs, IM’s, and more. All engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed, real-time data on reach, engagement, frequency, and viral activity across the entire Social Web and geographically. Brickfish has launched successful campaigns for Microsoft, MTV Networks, Nike, Victoria’s Secret, Samsung, Coach, Givenchy, The North Face®, Estee Lauder, Qualcomm, and many, many more, generating over 200 million consumer engagements. Brickfish is a 2008 Red Herring Global 100 winner and a 2009 OMMA Award winner for Best Viral Campaign.