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SMALL BUSINESS
Boston Beer Co., Weihenstephan to brew new beer
AP ONLINE
posted: 37 DAYS 9 HOURS AGO
FREISING, Germany (AP) — Boston Beer Co., maker of Samuel Adams, is teaming up with a venerable German brewery to jointly brew a new craft beer to be marketed in Germany and the U.S. next spring.
Boston Beer CEO Jim Koch and Josef Schraedler, managing director of Weihenstephan, told The Associated Press Wednesday that their two companies have been working together for two years on the beer, which they will make and market jointly.
It has yet to be named, but will be marketed in bottles with corks instead of the usual metal caps. It will pack a punch, with 10 percent alcohol.
The Weihenstephan brewery, owned by the state of Bavaria, dates back to 1040 when Benedictine monks began making beer at their cloister outside Munich.
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