Research and Markets (http://www.researchandmarkets.com/reports/c92022)
has announced the addition of "Card Issuer Profile: Bank of America" to
their offering.
Introduction
With more than 160 million cards in issue, Bank of America is one of the
world’s biggest issuers. It has continued to
expand its cards business at home and abroad both organically,
particularly through the use of affinity marketing, and by the
acquisition of MBNA. The company is highly prolific in the US, with more
than 55 million customer relationships, while MBNA is the largest issuer
in the UK.
Reasons to Purchase
Gain a detailed understanding of Bank of America's strategy and approach
in the card issuing space. Find out the Datamonitor opinion on Bank of
America's future outlook in cards. Learn how Datamonitor rates Bank of
America's card operations in its unique competitor benchmark operation.
CONTENTS:
- Overview
- Catalyst
- Summary
- Table of figures
- Table of tables
- Bank of America
- Key findings
- Company overview
- Background
- Ownership and management
- Bank of America board of directors
- Employees
- Management values
- Company structure
- Bank of America's cards business is part of the Global Consumer and
small Business Banking Group
- Geographic coverage
- Bank of America's international cards focus is on Canada, the UK and
Continental Europe
- Strategic focus
- Bank of America's cards business sits in its Global Consumer and Small
Business Banking division
- Cards services accounts for a significant proportion of Bank of
America's revenues
- Bank of America is the largest issuer in the US with a strategy
revolving around organic growth.
- A strong distribution network is key to Bank of America's issuing and
client servicing strategies
- Bank of America uses affinity marketing to grow its card business
- Bank of America has been aggressively growing its loan book
- Bank of America also focuses on maintaining a high quality clientele
in order to contain risks
- In foreign markets, Bank of America continues to operate under the
MBNA brand
- Outside of the US, Bank of America acts as a monoline player in the
issuing market
- As in the US, there is a strong emphasis on affinity marketing
MBNA also follows the policy of aggressively building outstandings
- Card statistics
- Number of cards in issue
- Balances outstanding
- Key financials
- Profit and loss account
- Balance sheet
- Card product offering
- In the US, Bank of America has a wide range of card products to suit
all consumers.
- Affinity cards are an off the shelf solution for linking organizations
to card products
- The second main product type offered is reward cards
Outside the US, Bank of America also focuses on the affinity and
co-branded markets
- In the UK, MBNA offers a range of co-brands and affinity products, as
well some own-brand cards
- In Canada, MBNA has a similar product line to Bank of America in the US
MBNA has a far more limited selection of products in Ireland
- Company outlook
- Bank of America's position in the US market is secure
- Within the US, Bank of America has a wide product range, leaving it
well-placed for organic growth
- Bank of America also benefits from a strong distribution network in
the US
- Bank of America is in a reasonably strong position to get through the
current liquidity crisis
- However, saturation in the US market makes continued international
expansion a priority
- Bank of America is examining the possibility of expanding its
international cards offering to other markets
- Outside of the US, the cards business may not be as robust in a
downturn
- Datamonitor Competitor Benchmark
APPENDIX
- Definitions
- Affinity card
- Charge card
- Co-branded card
- Commercial card
- Credit card
- Premium cards
- Private label card
- Data relating to the graphics in this profile
- Methodology
- Further reading
- Ask the analyst
- Our consulting
- Disclaimer
**TABLES AND FIGURES ALSO INCLUDED**
For more information visit http://www.researchandmarkets.com/reports/c92022
Source: Datamonitor
