Southwest Airlines Named No. 7 in FORTUNE Magazine's Top 50 Most Admired Companies in the World

Southwest is Only U.S. Airline to Make List of World's Top 50 Most Admired Companies

DALLAS, March 2 /PRNewswire-FirstCall/ -- Southwest Airlines today celebrated with its 35,000 Employees the news that it was named as one of the Top 10 Companies in FORTUNE magazine's ranking of the World's Most Admired companies. It is the 13th consecutive year that the Dallas-based airline has been named to the Most Admired list. Southwest ranked No. 7 on the list of the 50 Most Admired Companies in the World in the March 16, 2009, issue of FORTUNE, which hit newsstands today.

"I celebrate this wonderful honor with the Employees of Southwest Airlines," said Gary Kelly, Southwest's Chairman, President, and CEO. "I'm privileged to work with the most dedicated, happy, productive, and devoted airline Employees in the world."

The honor is particularly special this year, because it is the first year FORTUNE magazine has combined both its World's Most Admired and America's Most Admired surveys into one. FORTUNE's own news release on the survey says: "the new Most Admired list is the definitive report card on corporate reputations."

The ranking is determined from surveys sent to company executives, boards of directors, and analysts of multiple industries, and each Company is rated on several criteria, including quality of management, people management, use of corporate assets, financial soundness, quality of products/services, social responsibility, longterm investment, and innovation.

In addition to being named one of FORTUNE's Top 10 Most Admired Companies in the world, Southwest, which serves only the domestic United States, also ranked third in the list of the World's Most Admired Airlines.

After 37 years of service, Southwest Airlines, the nation's leading low-fare carrier, continues to stand above other airlines--offering a reliable product with exemplary Customer Service. Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience with all premium leather seats and plenty of legroom. Southwest's updated gate areas and improved boarding procedure make flying Southwest Airlines even more convenient and simple. Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 64 cities in 32 states (service to Minneapolis-St. Paul begins March 8, and service to Boston Logan International Airport will begin in Fall 2009). Based in Dallas, Southwest currently operates more than 3,200 flights a day and has more than 35,000 Employees systemwide.

www.southwest.com

SOURCE Southwest Airlines