MINNEAPOLIS, Sept. 23 /PRNewswire-FirstCall/ -- There's a simple way to
end the constant search for a comfortable bed pillow. Select Comfort
Corporation (Nasdaq: SCSS), creator of the SLEEP NUMBER(R) bed, introduces the
exclusive Sleep Number Pillow[ology] Create Your Perfect Pillow experience,
which, for the first time, gives consumers the ability to personalize the
exact outer comfort, inner support and pillow protector materials in their bed
pillows.
These innovative pillows retail between $90 and $190 and can only be found
at Sleep Number by Select Comfort retail stores and online at
www.sleepnumber.com.
According to National Sleep Foundation (NSF) Healthy Sleep Tips, a
comfortable pillow is just as important as a comfortable, supportive mattress.
And there is no shortage of people looking to enhance their sleep with a more
comfortable pillow. Sixty-two percent of adult Americans purchased a new bed
pillow in the last year and 54 percent plan to buy another pillow in the next
year(1).
"Finally, there's a program that gives unhappy pillow owners and shoppers
a way to get exactly what they want in a pillow for a better night's sleep,"
said Pete Bils, senior director of sleep innovation and clinical research at
Select Comfort. "Every part of the pillow is customizable and exclusive to
Sleep Number. For example, you can create one pillow that's a combination of a
down pillow, contour pillow and foam pillow, and there are special fabrics for
allergy sufferers and people who tend to sleep warm at night."
You can solve your pillow woes and create the perfect pillow in three
simple steps:
-- Step 1: Choose your outer comfort (down, down alternative, memory foam
and anti-microbial silver)
-- Step 2: Choose your inner support (down, down alternative, feather,
memory foam classic, memory foam contour, and anti-microbial silver)
-- Step 3: Choose your protector to extend the life of your pillow
(cotton, anti-microbial silver and In Balance(TM) fabric designed to reduce
body temperature swings)
About Select Comfort
Founded more than 20 years ago, Select Comfort Corporation is the nation's
leading bed retailer(2). Based in Minneapolis, the company designs,
manufactures, markets and supports a line of adjustable-firmness mattresses
featuring air-chamber technology, branded the SLEEP NUMBER(R) bed, as well as
foundations and sleep accessories. SELECT COMFORT(R) products are sold
through its more than 470 company-owned stores located across the United
States; select bedding retailers; direct marketing operations and online at
www.sleepnumber.com. To find, or engage in, consumer discussion on Select
Comfort Sleep Number products, please visit www.beds.com.
(1) Louisville Bedding Company Survey, May 2008
(2) Furniture/Today, August 2008
SOURCE Select Comfort Corporation
