Qwest Communications International Inc.
(NYSE:Q) today launched its new consumer advertising campaign. On TV, in
print, on billboards and online at www.qwest.com,
Qwest invites customers to “Get in the Loop.”
The campaign will run in 16 markets in the company’s
14-state residential service area.
Get in the Loop™ represents an updated look
and feel for Qwest, and is the first in-market work completed by Qwest’s
new advertising agency, Draftfcb Chicago. The campaign builds on the
equity of Qwest’s six-year Spirit of Service
branding, and positions Qwest as the first place consumers go for all of
their communications and entertainment solutions. Qwest is a leading
provider of high-speed Internet, video and voice services for consumers
and small businesses throughout the western United States.
“The Loop isn’t a
campaign as much as it’s the Qwest community,”
said Kim Whitehead, vice president of consumer marketing for Qwest. “The
Loop means different things to different people. It’s
how Qwest delivers the full range of products, the latest technology,
and connections with family, friends and colleagues.”
“Qwest enables customers to make the most of
their time using the tools to really connect them with what’s
most important in their lives, that’s what
life in the Loop is all about,” said Cary
Pierce, senior vice president at Draftfcb.
Get in the Loop creative features real people, not professional actors,
sharing what they love about staying connected through technology.
Visually, Qwest’s trademark Q represents the
Loop as a place for everyday people who want the quality, mobility,
high-definition and high-speed that Qwest technology provides. The Loop
is a place for folks who want to be informed, clued in, and up to date,
in other words: In The Loop.
Get in the Loop campaign highlights are available at: http://www.draftfcb.com/viewing_room/qwest/.
About Qwest
Qwest offers a powerful combination of award-winning broadband, video
and voice solutions for residential customers, businesses and government
agencies. Customers coast to coast turn to Qwest's industry-leading
national fiber optic network to meet their evolving communications and
entertainment needs. Qwest employees are the driving force behind the
company’s nationally recognized Spirit of
Service. Qwest is a participant in Networx, the largest communications
services contract in the world, to provide innovative voice, data and
video services, and is recognized as a leader in the network services
market by a leading technology industry analyst firm. For more
information on Qwest please visit www.qwest.com.
For information about the products and services Qwest is offering in the
Networx contract, visit www.gsanetworx.com.
About Draftfcb
Launched in 2006, Draftfcb is a modern agency model for clients seeking
creative, accountable marketing programs that build business and deliver
a high Return on IdeasTM. With more than 130
years of combined expertise, the company has its roots in both consumer
advertising and behavioral, data-driven direct marketing. The agency is
the first global, behavior-based, fully inclusive, highly creative and
accountable marketing communications organization to operate against a
single P&L. The Draftfcb network spans 98 countries, with more than
9,500 employees worldwide, and is part of the Interpublic Group of
Companies (NYSE:IPG). The agency’s global
corporate leadership team includes Howard Draft, chairman and CEO;
Laurence Boschetto, president and COO; Jonathan Harries, worldwide chief
creative officer; and Neil Miller, CFO. For more information, visit www.draftfcb.com.
Get in the Loop™ and the marks that comprise
the Qwest logo are trademarks of Qwest Communications International Inc.
in the U.S. and certain other countries.
