BENTON HARBOR, Mich., May 6 /PRNewswire-FirstCall/ -- Maytag(R) brand
introduces a new dishwasher, featuring its industry-leading SteamClean option,
with a Manufacturers Suggested Retail Price (MSRP) of only $599 -- the most
moderately priced steam option dishwasher on the market(1). Thanks to this
high-heat steam option, the dishwashers remove even the most stubborn residue
and deliver spotless glassware and dishes the first time, every time.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080506/CLTU052
Logo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO )
Whirlpool Corporation, which acquired Maytag brand in 2006, was the first
in the industry to launch a steam option in dishwashers about one year ago.
And this lower-MSRP version makes it possible for steam to be accessible to a
larger group of consumers, while still delivering the proven performance and
powerful components Maytag is known for.
Maytag brand's new $599 MSRP dishwasher with SteamClean is one of several
steam offerings from Whirlpool Corporation. From top-of-the line models that
include integrated control panels, to its newest model with SteamClean at just
$599, Whirlpool Corporation is expanding its innovation to fit a broader range
of homes, families and budgets.
"Our full line of dishwashers with the SteamClean option provides
high-quality, dependable cleaning for those consumers who want spotless
glassware," said Ann Fandozzi, vice president, cleaning division for Whirlpool
Corporation. "As a corporation, we are continuing to bring industry-leading
innovations to market that meet consumers' growing needs."
Maytag Consumer Needs with Steam
According to a national survey Maytag conducted to learn more about
dishwashing habits, more than half the respondents said they worry that their
current dishwasher won't get dishes clean enough(2). Of those who end up
re-washing dishes, two of the top five reasons are to remove "film" residue on
glassware and to remove spots on glasses, silverware and plates.
Maytag brand's new SteamClean option adds 24 minutes to the end of the
wash cycle. During this time, dishes and glassware are inundated with
high-temperature steam, which loosens soils -- such as fruit smoothies and
tomato juice -- from glassware. The SteamClean option ends with a 154-degree
Fahrenheit rinse, which whisks away any remaining soils. The result is clean
glassware each and every time.
Dependable Innovations
Aside from the innovative SteamClean option, Maytag brand's new dishwasher
is built with other proven innovations including: a stainless steel tub
interior, which retains heat for better drying and resists staining for longer
wear; the Jetclean(R) II Power Module, which features the most active spray
jets of any tall tub dishwasher, achieving outstanding cleaning results; and
heavy-duty DuraGuard(R) Nylon Racks, which protect dishes and glassware from
scratches and damage while resisting rust. The dishwasher is also Energy-Star
qualified, using less water and energy for lower utility bills.
Maytag brand dishwashers with the SteamClean option are available at home
improvement stores and appliance centers. Visit www.maytag.com to learn more
about the new SteamClean option and how high-heat steam effectively removes
residue from glassware.
About Maytag Brand
For more than a century, Maytag brand appliances have been synonymous with
dependability and durability. Through the commitment of Whirlpool Corporation,
Maytag brand's unequaled tradition of quality production and unrivaled
performance continues to thrive. Exceptionally durable, commercial-grade
components are found in Maytag brand appliances -- including the Maytag(R)
EPIC z(TM) front-load and the Maytag(R) Centennial(R) top-load washers and
dryers, the Maytag(R) Gemini(R) double-oven range, the Maytag(R) Ice2O(TM)
French door bottom-freezer refrigerator, the first of its kind with external
ice and water, and the Maytag(R) Jetclean(R) dishwashers. Maytag brand is part
of the Whirlpool Corporation, the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $18 billion, more
than 73,000 employees, and more than 70 manufacturing and technology research
centers around the world. For more information on any Maytag brand appliance,
visit http://www.maytag.com .
(1) Affordability comparisons based on MSRPs available at the Maytag, LG
and GE Web sites -- Model Numbers LG LDF9810ST, GE PDW9980, PDW9900, PDW9700,
PDW8980, PDW8900. The dealer alone determines its advertising and sale
prices. MSRP may not necessarily be the price at which the product is sold in
the consumer's trade area.
(2) Caravan telephone survey of 1,016 respondents, November 9-12, 2006.
SOURCE Maytag
