Key Challenges and Issues facing the World Pet Foods Markets

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Multinationals Eating Away Share of Regional Players II-1
Segmentation and Innovation Dictate Growth for Pet Food Industry II-1
Organic Pet Foods Market II-1
Market Trends II-2
Premium Pet Food Products Gain Popularity II-2
Growing Concern for Pet's Health II-2
Concern for Pets Leads to Improved Sales in Mature Markets II-2
Dry Food Preferred Over Wet II-2
Outlook II-2
Table 1: Global Pet Foods Market (2006-2008): Cat Food, Dog
Food, and Other Pet Food (in US$ Billion) (includes
Corresponding Graph/Chart) II-3

Table 2: Leading Players in the Global Dog and Cat Food
Market (2006 & 2007): Percentage Breakdown of Value Sales for
Mars, Nestle, Colgate-Palmolive, Procter & Gamble, Tropikal
Bahce ve Evcil Hayvan Urunleri A.S., Sadanlar Pet Dis, and
Others (includes Corresponding Graph/Chart) II-3

Table 3: Global Pet Foods Market (2004): Percentage Breakdown
of Value Sales by Segment - Dry Dog, Wet Cat, Dry Cat, Wet
Dog, and Pet Food Snacks (includes Corresponding Graph/Chart) II-4

Table 4: Global Pet Foods Market (2003): Percentage Breakdown
of Sales in Europe and USA by Distribution Channel - Grocery
Stores, Mass Market, Pet Specialty Stores, Farm & Feed
Stores, Vets, and Others (includes Corresponding Graph/Chart) II-4

Table 5: Global Pet Foods Market (2000-2004): Imports in US$
Million by Select Country - Japan, Germany, UK, Belgium,
Italy, Canada, France, USA, Netherlands, and Austria
(includes Corresponding Graph/Chart) II-5

Table 6: Global Pet Foods Market (2000-2004): Imports in
Thousand Metric Tons by Select Country - UK, Germany, Japan,
Belgium, Canada, Italy, France, Netherlands, Mexico, and USA
(includes Corresponding Graph/Chart) II-5

Table 7: Global Pet Foods Market (2000-2004): Exports in US$
Million by Select Country - France, USA, Netherlands,
Germany, Thailand, Denmark, Australia, Hungary, UK, and
Austria (includes Corresponding Graph/Chart) II-6

Table 8: Global Pet Foods Market (2000-2004): Exports in
Thousand Metric Tons by Select Country - France, USA,
Netherlands, Germany, Thailand, Denmark, Australia, Hungary,
UK, and Austria (includes Corresponding Graph/Chart) II-6
Product Innovation to Drive Mature Markets Growth II-7
Increased Product Availability to Drive Growth in Emerging
Markets II-7
Key Market Drivers II-7
Challenges for Manufacturers II-7

2. Product Overview II-8
Product Definition II-8
Product Classification II-8
Canned/Wet Food II-8
Dry Pet Food II-8
Semi-Moist Food II-8
Snacks II-8
Classification of Pet Foods based on Price II-8
Premium Pet Foods II-8
Specialty Pet Food II-8
Super-premium Pet Foods II-9
Distribution of Pet Foods Worldwide II-9

3. Product Innovations/Introductions II-10
Kmart Launches Champion Breed Brand of Pet Foods II-10
PEDIGREE Brand Launches PEDIGREE Super Chew II-10
Del Monte to Launch New Snausages Fortune Snookies and Pup-
Peroni Ribs II-10
Nutro to Introduce Natural Choice Healthy Desserts for Pets II-10
Wal-Mart Unveils Natural Life Pet Food for Cats and Dogs II-11
Savory Market to Introduce Savory Dog Pet Food Seasonings II-11
Diamond Pet Foods Set to Launch Diamond Naturals II-11
Cargill Introduces Robustin Bioplus Dog Food II-11
Nestle Purina Launches First-Ever Prepared Meals for Dogs II-11
Target Launches New Premium Pet Food Product Line under
LIFELong Brand II-12
Nutro Products Augments Natural Choice® Product Line II-12
Mars to Introduce Goodlife Pet Food II-12
Dreyer's Introduces Dog Ice Cream in New Flavor II-12
Nutro Products Launches Natural Choice Large Breed Lamb Meal &
Rice II-12
Topco Introduces Two Premium Brands of Pet Foods II-12
Purina Petcare India Introduces Gamut of Pet Food II-13
Nutro Products Launches New Dry Cat Food II-13
9Lives Hits the Market Again II-13
Natural Pet Nutrition Introduces New Pet Food Range II-13
Del Monte Pet Products Introduces a Range of Dog Food and Snacks II-13
Purina Introduces Pro Plan Performance Bar II-13
Alagro Launches Majestic II-13
S&M NuTec Launches Organic Dog Food II-13
Castor & Pollux Pet Supplies Launches Organix Line of Dry Dog
and Cat Foods II-14
Petco Launches Max Cat Dry Cat Food II-14
Workin' Dog Energy Gel in New Format II-14
Nestle Purina Launches Winalot Meaty Crunch II-14
Natural Products Introduces New Dancing Paws Slammon Salmon
Canned Dog Food II-14
Kal Kan Foods Launches New Range of Products II-14
Lion Shoji Launches Catmate Kedama Taisaku II-14
Pedigree Crunchy Bites Dry Dog Food Launches Smartcube II-14
Nestle Purina Launches Chew Rific Dog Snacks II-14
Hundekiks Launches No.1 Dog Treats II-15
E-Dog Dog Food Launched II-15
Kenko Shugi Launches Sakura and Wan Pack II-15
Friskies Svergie Introduces Pussi Favorit Kattgodis II-15
Techni-Cal Solutions Launches Four New Dog Food Varieties II-15
Pro-Visions Pet Launches New Purina Pro Plan Total Care Dry
Cat Food II-15
Healthy Essentials Introduces Healthy Essentials Gravy II-15
Virbac Laboratories Introduces Two Variants of Purina O.N.E.
Jerky Strips II-16
Iams Introduces New Easy-Open, Re-Sealable Fetching Cans for
Pet Food II-16
The Original Dog Biscuit Launches New Dog Treats II-16
Targeted Pet Treats Introduces Better Than Ears Premium Dog
Treats II-16
Bakers Complete Dog Food Introduces Four New Flavors II-16
Friskies Introduces Four New Pet Food Variants II-16
Pet Life Introduces Dog Food with Real Sirloin II-16
Ralston Purina Launches Purina Beneful Dry Dog Food II-16
Heinz Pet Products Launches Dog Snacks II-17
Pet Goods Mfg & Imports Launches Ice Cream for Dogs II-17
Kal Kan Foods Launches Treats II-17
Uncle Ben Launches Whiskas Vita Bites II-17
Whiskas Cat Food Launches New Cat Food II-17
Royal Canin Introduces Feline Nutrition Indoor 27 II-17
Friskies Launches Two New Variants of Canned Cat Food II-17
Precise Pet Products Introduces Precise Plus Canine Adult
Formula Dry Food and Canned Food II-17
Old Mother Hubbard Introduces New Dry and Canned Holistic Cat
Food II-17
Rochester Introduces Wegmans Canned Dog Food II-18
Hill's Pet Nutrition Launches Hill's Science Diet Dry Pet Food II-18
Friskies Petcare Launches Dry Cat Food II-18
Kmart's Resorts to Brand Expansion II-18
Blue Dog Bakery Launches Low Fat Natural Dog Treats II-18
Friskies Petcare Launches Friskies Winalot Simply Fresh Wet
Dog Food II-18
Sorga Introduces Three New Variants of Dog Food II-18
American Pet Food Launches Mobile Feeding Station for Cats II-18
Ralston Purina Introduces Omega Tasty II-19
Midwestern Pet Food Introduces New Variants of Premium Dry Dog
Food II-19
Nature's Recipe Introduces New Varieties of Dog Treats II-19
Royal Canin Natural Blend Puppy Formula Dry Dog Food Launched II-19
Cesar Introduces Senior Dog Food II-19
HealthPro Nutrition Division Introduces VitaGravvy for Dry Dog
Food Skin & Coat Formula II-19
Meggle Launches New Cat Food II-19
H. J. Heinz Company Launches Pounce Plus Cat Treats II-20
New Science Diet Oral Care Dog Food from Hill's Pet Nutrition II-20
Bow-Wow Botanicals Label Introduces Herbal Remedies in Gourmet
Treat II-20
Iams Introduces Eukanuba Dental Defense System II-20
Friskies PetCare Introduces Dr Ballard Brand II-20
Heinz Pet Products Launches Skippy Premium Food II-20
Chewy Treats from Doctors Foster & Smith Tasty Snacks II-20
Doctors Foster & Smith Adds Low Fat Pig's Ears to Product Line II-21
Ark Naturals Introduces Ark Naturals Beef Jerky Sticks II-21
Dad's Products Launches Two Variants of Kibble Select Ables
Premium Dog Treats II-21
Heinz Pet Products Introduces Sausages Party Snack Chewy Dog
Treats II-21
Kal Kan Foods Introduces Pedigree Dentabone II-21
Heinz Pets Products Launches Pounce Hairball Treat-Ment Cat
Treats II-21
Ralston Purina Launches New Line of Kitty Treats II-21
Pedigree Pet Foods Launches Four Variants of Whiskas Cat Food II-21
Vitakraft Introduces Two Variants of Lovely's Katzen-Snack II-21
Effem Launches Pedigree Rice Pops Hunde Snack II-21
Friskies Launches Nutritious Dog Food to Aid Digestion II-22
Ralston Purina Introduces Purina Puppy Chow Dry Puppy Food II-22
Nikky Enterprises Launches Dr. Khan's Dog Biscuits II-22
Kennelpak Pet Food Introduces Zest Canned Dog Food II-22
Real Petfood Launches Breath Freshening Dog Biscuits II-22
Vitakraft Launches Life Spezialfutter Fur Nager II-22
Vitakraft Introduces Vitakraft Papageienfutter II-22
Effem Launches Whiskas Top Premium-Katzen Trockennahrung Dry


Cat Food II-22
Purina Deutschland Introduces Two Variants of Purina O.N.E. II-22
H. von Gimborn Introduces Cat Treat II-23
Felix Launches Milk for Cat II-23
Nutro Products Expands Dog Biscuits Product Line II-23
Ralston Purina Introduces Treats for Dogs II-23
Pets.com Launches Pets.complete Line of Private Label Products II-23

4. Recent Industry Activity II-24
Del Monte Recalls Select Pet Food Product Codes II-24
Mars Signs Agreement with Nutro Products II-24
Menu Food Recalls Pet Foods II-24
Central Garden & Pet Takes Over Breeders Choice Pet Foods II-24
NPF Japan to Build New Facility for Pet Food Production II-25
Munchkin's Subsidiary Acquires Fat Cat II-25
Doctors Foster & Smith Acquires Neeps II-25
Happy Howie's Acquires Pet Magic II-25
Provimi Acquires SESA II-25
Del Monte Foods Acquires Meow Mix II-26
Chengdu Care Pet Foods Commences Production at New Base II-26
Nestle to Establish Pet Food Unit for Purina Brand II-26
Nisshin Pet Foods Adds to JP-Style Brand of High-end Dog Foods II-26
Mars Purchases Doane Pet Care Enterprises II-26
Senomyx Expands and Amends Agreement with Nestle II-27
AFB International Acquires Pet Food Palatant Operations of
NutriScience II-27
Del Monte Foods Acquires Kraft Foods' Milk-Bone Brand II-27
International Pet Food to Expand Production Capacity II-27
Venky's (India) Plans to Set up Pet Food Unit II-27
Nordic Petfood Invests in Romanian Canned Pet Food Factory II-27
Kuhara's Plans for Pet Food Production II-28
Royal Pet Meals Acquires Thirsty Pooch.com II-28
JAKKS Pacific Enters into Global Licensing Agreement with Meow
Mix II-28
Provimi Acquires Ben II-28
Provimi Acquires Pet-Hungaria II-28
Rayovac Acquires Tetra Holding II-29
Nestle Purina PetCare Recalls Venezuelan-made Pet Food Products II-29
Curtain Falls Down on Old Mother Hubbard Plant II-29
Cranswick Pet Foods Establishes an Ultra Modern Pet Food Facility II-29
Granfino Introduces Pet Food Brand at Rio de Janeiro Market II-29
C&D Foods Buys Primetime Petfoods II-29
Del Monte Sells Select Brands to Royal Canin II-29
Inaba Pet Food Establishes Dog Food Production Unit II-30
Iams Acquires Stake in Pet Medical Insurance Company II-30
Del Monte Foods Acquires Business Lines from H.J. Heinz Company II-30
Mars Acquires Royal Canin (France) Pet Food II-30
Procter & Gamble Grants License to Travel Meals II-30
Diamond Pet Foods Invests US$18 Million to Establish Pet Food
Facility II-30
Nestle Acquires Ralston Purina II-31
Doane Pet Care Company Divests Wet Pet Food Business II-31
Svenska Lantmannen Purchases Doggy II-31
Royal Canin Buys James Wellbeloved II-31
Nestle Acquires Cargill's Pet Food Division II-31
Doane Pet Care Acquires AS Arovit Petfood II-31
Ralston Purina Company Purchases Bonnie Pet Foods II-31
Friskies France Purchases Mac'ani II-31
Bioproducts and Inghams Form Joint Venture II-32
Iams Partners with Galileo Laboratories II-32
Iansa Enters into Licensing Agreement with Spillers Food
International II-32
Ralston Purina Divests Battery Operations II-32
Iams and American Zoo and Aquarium Association to Feed Big Cats II-32
Heinz North America Establishes Heinz Specialty Pet Food
Organization II-32

5. Focus on Select Global Players II-33
C&D Foods Ltd. (Ireland) II-33
Del Monte Foods (USA) II-33
Doane Pet Care Company (USA) II-33
Hartz Mountain Corporation (USA) II-33
Hill's Pet Nutrition, Inc. (USA) II-33
Mars, Inc. (USA) II-34
Nestle Purina PetCare Company (USA) II-34
Nutro Products, Inc. (USA) II-34
The Iams Company (USA) II-34

6. Global Market Perspective II-35
Table 9: World Recent Past, Current & Future Analysis for Pet
Foods by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
Corresponding Graph/Chart) II-35

Table 10: World long-term Projections for Pet Foods by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes Corresponding
Graph/Chart) II-36

Table 11: World Historic Review for Pet Foods by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes Corresponding Graph/Chart) II-37

Table 12: World 20-Year Perspective for Pet Foods by
Geographic Region - Percentage Breakdown of Value Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007 & 2010 (includes Corresponding Graph/Chart) II-38

Table 13: World Recent Past, Current & Future Analysis for Cat
Food by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
Corresponding Graph/Chart) II-39

Table 14: World long-term Projections for Cat Food by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes Corresponding
Graph/Chart) II-40

Table 15: World Historic Review for Cat Food by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes Corresponding Graph/Chart) II-41

Table 16: World 20-Year Perspective for Cat Food by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 1991, 1997, 2007 & 2010
(includes Corresponding Graph/Chart) II-42

Table 17: World Recent Past, Current & Future Analysis for Dog
Food by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
Corresponding Graph/Chart) II-43

Table 18: World long-term Projections for Dog Food by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes Corresponding
Graph/Chart) II-44

Table 19: World Historic Review for Dog Food by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes Corresponding Graph/Chart) II-45

Table 20: World 20-Year Perspective for Dog Food by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 1991, 1997, 2007 & 2010
(includes Corresponding Graph/Chart) II-46

Table 21: World Recent Past, Current & Future Analysis for
Other Pet Food by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
Corresponding Graph/Chart) II-47

Table 22: World long-term Projections for Other Pet Food by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes Corresponding
Graph/Chart) II-48

Table 23: World Historic Review for Other Pet Food by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes Corresponding
Graph/Chart) II-49

Table 24: World 20-Year Perspective for Other Pet Food by
Geographic Region - Percentage Breakdown of Value Sales for
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 1991, 1997,
2007 & 2010 (includes Corresponding Graph/Chart) II-50

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Market Trends & Issues III-1
Seasons Pet Food Awarded Unique Pet Food Patent on
Seasonal Pet Food III-1
Pet Foods Market - Witnessing Innovative Product Launches III-1
Robust Growth in Premium Quality Pet Food Segment III-2
Growth in Sales of Pet Food Products III-2
Key Statistics III-3
Table 25: Leading Players in the US Pet Foods Market
(2007): Percentage Breakdown of Value Sales for Nestle
Purina, P&G - Iams, Colgate-Hills, Mars, Del Monte Foods,
Nutro, Private Label, and Others (includes Corresponding
Graph/Chart) III-3

Table 26: Leading Players in the US Wet Cat Food Market
(2007): Percentage Breakdown of Value Sales for Nestle
Purina, Del Monte Foods, Mars, Private Label, and Others
(includes Corresponding Graph/Chart) III-3

Table 27: Leading Players in the US Wet Dog Food Market
(2007): Percentage Breakdown of Value Sales for Mars,
Nestle Purina, Private Label, and Others (includes
Corresponding Graph/Chart) III-3

Table 28: Leading Brands in the US Dry Dog Food Market
(2006): Sales in US$ Million for Iams, Purina One, Purina
Beneful, Pedigree Mealtime, and Private Label (includes
Corresponding Graph/Chart) III-3

Table 29: Leading Brands in the US Dog Food Market (2005):
Sales in US$ by Million for Iams (Dry), Purina One (Dry),
Beneful (Dry),Pedigree Mealtime (Dry), Purina Dog Chow
(Dry), Cesar Select Dinners (Wet), Alpo Prime Cuts (Wet),
Pedigree (Wet), Mighty Dog (Wet), and Private Label (Dry)
(includes Corresponding Graph/Chart) III-4

Table 30: Leading Brands in the US Cat Food Market (2005):
Sales in US$ Million for Friskies Fancy Feast (Wet),
Friskies (Wet), Iams (Dry), 9 Lives (Wet), Meow Mix (Dry),
Purina Cat Chow (Dry), Friskies (Dry), Purina One (Dry),
Private Label (Dry), and Private Label (Wet) (includes
Corresponding Graph/Chart) III-4

Table 31: Pet Products and Services Market in the US (2006
& 2007): Expenditure in US$ Billion by Segment - Food,
Supplies/OTC Medicine, Vet Care, Pet Services (Grooming and
Boarding), and Live Animal Purchases (includes
Corresponding Graph/Chart) III-5

Table 32: Pet Supply and Services Market in the US (2005):
Percentage Breakdown of Value Sales by Category - Food,
Services, and Supplies & Live Animals (includes
Corresponding Graph/Chart) III-5

Table 33: Pet Population in the US (2006): Number of Pets
(in Million) by Type - Freshwater Fish, Cats, Dogs, Small
Animals, Birds, Equine, Reptiles, and Saltwater Fish
(includes Corresponding Graph/Chart) III-5

Table 34: Number of Pet-Owning Households in the US (2006):
Millions of Households by Pet Type - Dogs, Cats, Freshwater
Fish, Birds, Small Animals, Reptiles, Equine, and Saltwater
Fish (includes Corresponding Graph/Chart) III-6
Table 35: Pets Market in the US (2001-2007): Expenditure on
Pets in US$ Billion (includes Corresponding Graph/Chart) III-6
Table 36: Pet Foods Market in the US (2000-2004): Average
Annual Household Expenditure in US$ (includes Corresponding
Graph/Chart) III-7

Table 37: Pet Foods Market in the US (2004-2006): Sales
through Food Stores in US$ Million by Pet Food Type - Dog
Food (Dry, Wet, and Moist), Cat Food (Dry, Wet, and Moist),
Dog and Cat Treats, and Other Pet Food (includes
Corresponding Graph/Chart) III-7

Table 38: Pet Foods Market in the US (2004-2006): Sales
through Food Stores in Million Units by Pet Food Type - Cat
Food (Wet, Dry, and Moist), Dog Food (Wet, Dry, and Moist),
Dog and Cat Treats, and Other Pet Food (includes
Corresponding Graph/Chart) III-8

Table 39: Pet Foods Market in the US (2002-2006): Exports
of Dog and Cat Food in US$ Million by Select Country -
Canada, Japan, Mexico, Australia, and Belgium (includes
Corresponding Graph/Chart) III-8

Table 40: Natural and Organic Pet Foods Market in the US
(2001, 2005 & 2010): Retail Sales in US$ Million (includes
Corresponding Graph/Chart) III-9

Table 41: Pet Food Sales in the US (2005): Percentage
Breakdown of Value Sales by Retail Channel - Mass
Merchandisers, Supermarkets, Pet Specialty Stores, and
Others (Boarding Kennels, Grooming Salons, Veterinarians)
(includes Corresponding Graph/Chart) III-9
Product Launches/Developments III-10
Strategic Corporate Developments III-19
Key Players III-24
Del Monte Foods III-24
Doane Pet Care Company III-24
Hartz Mountain Corporation III-24
Hill's Pet Nutrition, Inc. III-25
Mars, Inc. III-25
MasterFoods Ltd. (USA) III-25
Nestle Purina PetCare Company III-25
Nutro Products, Inc. III-25
The Iams Company III-26
B.Market Analytics III-26
Table 42: US Recent Past, Current & Future Analysis for Pet
Foods by Product Segment - Cat Food, Dog Food, and Other Pet
Food Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-26

Table 43: US Long-term Projections for Pet Foods by Product
Segment - Cat Food, Dog Food, and Other Pet Food Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-27

Table 44: US Historic Review for Pet Foods by Product
Segment - Cat Food, Dog Food, and Other Pet Food Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-27

Table 45: US 20-Year Perspective for Pet Foods by Product
Segment - Percentage Breakdown of Value Sales for Cat Food,
Dog Food, and Other Pet Food Markets for Years 1991, 1997,
2007 & 2010 (includes corresponding Graph/Chart) III-28

2. Canada III-29
A.Market Analysis III-29
Current & Future Analysis III-29
Market Overview III-29
Growth Emerging from Dry Premium Food and Treats III-29
Market Structure III-29
Private Labels Show High Level of Performance III-29
Private Labels and Brands Vie for Market Share III-29
Key Statistics III-30
Table 46: Leading Players in the Canadian Cat Food Market
(2007): Percentage Breakdown of Value Sales for Nestle
Purina Pet Care, Mars Canada, Iams Canada Company, DLM
Foods Canada, Hill's Pet Nutrition Canada, Nutro Products,
Private Label, and Others (includes Corresponding
Graph/Chart) III-30

Table 47: Leading Players in the Canadian Dog Food Market
(2007): Percentage Breakdown of Value Sales for Nestle
Purina Pet Care, Mars Canada, Iams Canada Company, DLM
Foods Canada, Hill's Pet Nutrition Canada, Nutro Products,
Private Label, and Others (includes Corresponding
Graph/Chart) III-30
Product Launches/Developments III-30
B.Market Analytics III-31
Table 48: Canadian Recent Past, Current & Future Analysis
for Pet Foods by Product Segment - Cat Food, Dog Food, and
Other Pet Food Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes Corresponding Graph/Chart) III-31

Table 49: Canadian Long-term Projections for Pet Foods by
Product Segment - Cat Food, Dog Food, and Other Pet Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
Corresponding Graph/Chart) III-32

Table 50: Canadian Historic Review for Pet Foods by Product
Segment - Cat Food, Dog Food, and Other Pet Food Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes Corresponding
Graph/Chart) III-32

Table 51: Canadian 20-Year Perspective for Pet Foods by
Product Segment - Percentage Breakdown of Value Sales for
Cat Food, Dog Food, and Other Pet Food Markets for Years
1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart) III-33

3. Japan III-34
A.Market Analysis III-34
Current & Future Analysis III-34
Market Overview III-34
Small Mammals, and Exotic and Unique Bird Food to Drive
Other Pet Foods Growth III-34
Premium Products Boost Market Value III-34
Social and Housing Changes Drive Pet Foods Market III-35
Growing Popularity of Functional Food III-35
Standard Priced Products Sales Remain Steady III-35
Superstores Dominate Retail Channel III-35
Nestle Purina and Master Foods Vie for Market Supremacy III-35
Regulations for Pet Foods III-35
Key Statistics III-36
Table 52: Leading Players in the Japanese Cat Food Market
(2007): Percentage Breakdown of Value Sales for Nestle
Purina, MasterFoods, Inaba Pet Food, Nisshin Pet Food,
Petline, and Others (includes Corresponding Graph/Chart) III-36

Table 53: Leading Players in the Japanese Dog Food Market
(2007): Percentage Breakdown of Value Sales for
MasterFoods, Hills-Colgate, Nestle Purina, Nippon Pet Food,
Unicharm Pet Care, Nisshin Pet Food, and Others (includes
Corresponding Graph/Chart) III-36
Product Launches/Developments III-37
Strategic Corporate Developments III-37
Key Players III-38
DoggyMan H. A. Co., Ltd. III-38
Hill's-Colgate Japan Ltd. III-38
Iams Japan Corporation III-38
MasterFoods Japan III-38
NPF Japan Co., Ltd. III-38
Nisshin Petfood, Inc. III-38
B.Market Analytics III-39
Table 54: Japanese Recent Past, Current & Future Analysis
for Pet Foods by Product Segment - Cat Food, Dog Food, and
Other Pet Food Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes Corresponding Graph/Chart) III-39

Table 55: Japanese Long-term Projections for Pet Foods by
Product Segment - Cat Food, Dog Food, and Other Pet Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
Corresponding Graph/Chart) III-39

Table 56: Japanese Historic Review for Pet Foods by Product
Segment - Cat Food, Dog Food, and Other Pet Food Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes Corresponding
Graph/Chart) III-40

Table 57: Japanese 20-Year Perspective for Pet Foods by
Product Segment - Percentage Breakdown of Value Sales for
Cat Food, Dog Food, and Other Pet Food Markets for Years
1991, 1997, 2007 & 2010 (includes Corresponding Graph/Chart) III-40

4. Europe III-41
A.Market Analysis III-41
Current & Future Analysis III-41
Table 58: Leading Players in the European Pet Foods Market
(2007): Percentage Breakdown of Value Sales for Mars,
Nestle Purina, and Others (includes Corresponding
Graph/Chart) III-41
B.Market Analytics III-42
Table 59: European Recent Past, Current & Future Analysis
for Pet Foo