OMAHA, Neb., Oct. 21 /PRNewswire-FirstCall/ -- Healthy Choice is
partnering with Ivanka Trump, successful New York businesswoman, to change the
way people think about eating lunch at work. Through "Lunch Trade" events,
American office workers will be among the first to try Healthy Choice(R) Fresh
Mixers(TM) meals -- new complete, freshly prepared and healthful lunch options
that can be stored in a desk or pantry.
Strapped for time and cash, many working Americans are compromising on the
nutrition and quality of their lunches. Because these office workers are
attached to their computers, half of them eat something less healthful than
they would like, according to a recent Omnibus survey. Top reasons cited for
this choice include convenience (57%), price (39%) and taste (35%). Healthy
Choice Fresh Mixers' "Lunch Trade" offers a fresh-tasting solution to the
lunchtime compromise.
At noon today, thousands of deskbound employees from financial, health
care and media industries will break free from their boring lunch routine in
two of America's busiest business-driven cities. New Yorkers will gather
outside the Grace building in midtown Manhattan to see Ivanka Trump and
receive Healthy Choice Fresh Mixers, while Chicagoans can taste the new
products downtown at the One South Wacker building in the heart of Chicago's
financial district.
Healthy Choice Fresh Mixers have just arrived in stores across America, so
employees at Citigroup, Radio Shack Corporation, Aetna, Bank of America, The
Wall Street Journal and Hearst Corporation will be just a few of the companies
touched by the "Lunch Trade" events.
"I'm excited to be partnering with Healthy Choice on the launch of Healthy
Choice Fresh Mixers because I know how difficult it can be to try to find a
healthy lunch during a hectic day," says Ivanka Trump. "Healthy Choice Fresh
Mixers are convenient, fresh-tasting and easy to store in my desk drawer so I
never have to skip lunch."
Healthy Choice Fresh Mixers are made from premium ingredients, such as
extra virgin olive oil, wine reductions and fire-roasted vegetables. Meals
containing pasta are made with Ultragrain(R) flour, 100% whole wheat flour
that combines the nutritional benefits of whole grains with the finished
recipe qualities of traditional refined flour. Separating ingredients during
the storage and preparation process is another unique step that makes Healthy
Choice Fresh Mixers different from other microwaveable meals. The innovative
technology used to prepare Healthy Choice Fresh Mixers is the same method used
in Healthy Choice Cafe Steamers, recently recognized as the best-selling new
food or beverage product midway through 2008, by Information Resources Inc
(IRI).
"Healthy Choice Fresh Mixers are designed with a distinct cooker to
separate the starch and the sauce, helping to maintain the flavor and texture
of both. Consumers prepare the rice or pasta fresh in the microwave, and mix
it together with the sauce and meat to create a complete, healthful meal all
in about five minutes," said Jess Sweley, director of Research & Development
at ConAgra Foods. "Healthy Choice Fresh Mixers are a perfect fit for the
drawer of any deskbound employee -- a complete meal requiring no freezing or
refrigeration that you can feel good about eating."
In addition to introducing a complete, healthful and convenient new lunch
option, Healthy Choice will continue to shape the way people spend lunch at
their desks by introducing an engaging advertising and interactive online
campaign. Through the comedic, improvisational feel of the campaign, along
with the talented filmmaker, Nicholas Stoller, who directed the comedy film
Forgetting Sarah Marshall, Healthy Choice has created a fresh way to think
about eating lunch at work.
Similar to the TV advertising, the new Web site will feature innovative,
live interactions between a professional comedy improvisational cast and
cube-bound office workers. The audience will actually participate in the
live, digital experience by choosing sketch themes and directing the actors.
Being part of the fun while enjoying lunch at their desks will provide an
energizing lunch break and a welcome laugh in the middle of the day for office
workers.
About Healthy Choice Fresh Mixers
Healthy Choice Fresh Mixers are priced at $3.49 each and can be found in
the pasta or prepared-foods aisle. They are available in six fresh-tasting
varieties, including Sweet & Sour Chicken, Sesame Teriyaki Chicken, Ziti &
Meat Sauce, Rotini & Zesty Marinara Sauce, Southwestern Style Chicken and
Szechwan Beef with Asian Style Noodles. For more information, please visit
http://www.healthychoice.com.
About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading
packaged food companies, serving consumer grocery retailers, as well as
restaurants and other foodservice establishments. Popular ConAgra Foods
consumer brands include: ACT II, Banquet, Chef Boyardee, Egg Beaters, Healthy
Choice, Hebrew National, Hunt's, Kid Cuisine, Marie Callender's, Orville
Redenbacher's, Peter Pan, PAM, Reddi-wip, Snack Pack, Swiss Miss, Wesson and
many others. For more information, please visit us at
http://www.conagrafoods.com.
SOURCE ConAgra Foods, Inc.
