PlayNetwork, a global leader
in providing signature media experiences for businesses, announced today
it has expanded its work with Chili’s Grill &
Bar to include custom web radio. Chili’s,
the flagship brand of casual dining leader Brinker International (NYSE:
EAT), operates more than 1,400 locations in 24 countries. PlayNetwork
also provides custom in-store music
programming for Chili’s globally.
Accessible via the “Fun”
section of the Chili’s Grill & Bar website,
the new Chili’s Radio Network features new
artists, great hits and contemporary music designed to “Pepper
In Some Fun” throughout a listeners’
day, wherever they are. While in-restaurant music is programmed for
specific times of day and customized for restaurants by location, the
far-reaching nature of web radio gives Chili’s
the ability to help listeners discover new music by supplementing its
playlists with unique, lesser known tracks and artists.
“We have received positive reviews from our
guests and team members on our music. We challenged PlayNetwork to
present some creative new ways to engage our guests and extend the
energy of the brand to our online environment,”
said Krista Gibson, senior vice president of brand strategy for Chili’s
Grill & Bar. “What we got is a web radio
network that mirrors the energy of our restaurants.”
“Chili’s has
always been progressive in its use of music, and the expansive playlist
fits perfectly with the bold atmosphere and menu,”
said Craig Hubbell, executive vice president of Media Services, Sales
and Marketing for PlayNetwork. “Web radio is
an ideal platform for taking that restaurant experience and putting it
in front of customers at home, at work, or wherever they access the
Internet. PlayNetwork is proud to partner with Chili’s
in helping build an even deeper connection with their loyal patrons.”
PlayNetwork is the only signature media services provider for business
offering a full suite of brand-specific music promotional
programs including podcasts, web radio, compilation CDs, digital
downloads and artist promotional offers. PlayNetwork’s
services help some of the world’s hottest
companies further their brands and promote their businesses with
compelling, trend-setting music and portable media that attract, direct,
educate, and entertain customers.
About Chili’s Grill & Bar
Chili's Grill & Bar is the flagship brand of Dallas-based Brinker
International (NYSE: EAT), a recognized leader in casual dining. Chili's
offers a fun, energetic atmosphere and a distinct, fresh mix of grilled
American favorites at more than 1,400 locations in 24 countries. Other
Brinker brands include Romano's Macaroni Grill, Maggiano's Little Italy
and On The Border Mexican Grill & Cantina. For more information, please
visit http://www.chilis.com.
About PlayNetwork
Established in 1996, Redmond, Washington-based PlayNetwork, Inc. is an
integrated media services leader for worldwide business. PlayNetwork
provides branded video (digital signage), audio (music and messaging),
promotional media, quality audio/video systems, and professional
services that deliver compelling experiences for retail, hospitality,
health and fitness, retail banking and other businesses. The XM for
Business service is now managed by PlayNetwork through a new strategic
relationship with XM Satellite Radio. More information is available at www.playnetwork.com
or www.xm4biz.com.
