NEW YORK, May 5 /PRNewswire/ -- Colgate-Palmolive announced plans for a
unique Mother's Day online promotion featuring the music of Grammy(R)
award-winning Gospel duo, Mary Mary. By participating in the "Send Her A
Colgate Smile!" promotion, consumers can honor the "Mothers" in their lives
with a musical E-card featuring a verse from A Mother's Smile -- an
inspirational Mother's Day tribute song written and performed by Mary Mary
exclusively for Colgate-Palmolive.
The E-cards can be previewed and downloaded FREE of charge at
www.colgate.com/mothersday . The full song can be downloaded by the first
50,000 people entering two UPC codes from participating Colgate-Palmolive
products. The "Send Her A Colgate Smile!" musical E-card promotion concludes
May 13, 2008.
Historically, women who fill the role of "Mother" have been at the core of
the African American experience. Many African Americans have various women in
their lives acting in a "motherly" way: their biological mother, stepmother,
grandmother, godmother, church mother, and aunts that are more like mothers.
The "Send Her A Colgate Smile!" Mother's Day promotion is designed to give
African American consumers a rich, interactive online experience, while
allowing them to pay special tribute to their "Mothers" with this one-of-kind
musical E-card.
"Colgate-Palmolive is excited to partner with Mary Mary to offer African
American consumers this opportunity to continue the longstanding tradition of
recognizing the great women in their lives," said Cheryl Stallworth-Hooper,
Vice President/General Manager MultiCultural Marketing, Colgate-Palmolive.
"We're offering an innovative way to spread smiles this Mother's Day through
the power of music and the Internet."
The "Send Her A Colgate Smile!" website portal can be accessed by visiting
www.colgate.com/mothersday . Consumers can select from two versions of the
"Send Her A Colgate Smile!" E-Card and include personal messages. UPC codes
required to download the full version of Mary Mary's Mother's Day tribute
song, A Mother's Smile, can be found on Colgate-Palmolive products such as
Colgate(R) toothpaste, Palmolive(R) dishwashing liquid, Softsoap(R) brand body
wash and more.
For more information on the "Send Her a Colgate Smile!" Mother's Day
online promotion visit www.colgate.com/mothersday .
SOURCE Colgate-Palmolive
