Burger King Corp. (NYSE:BKC) today announced an Indy-themed promotion
that brings BURGER KING® restaurant guests and
fans of the famed Indiana JonesTM films
one step closer to the long-awaited Indiana Jones and the Kingdom of
the Crystal SkullTM. The promotion
celebrates the entire franchise and features the special edition Indy
DOUBLE WHOPPER® sandwich, the “Reveal
the Secret” scratch-and-win game, the “Big
Dig” online game and a series of Kids Meal
toys.
For guests with an adventurous appetite, the Indy DOUBLE WHOPPER®
sandwich provides extra kick with spicy Cajun mayo and pepper jack
cheese. The sandwich features two quarter-pound flame-broiled burger
patties topped with two slices of melted pepper jack cheese, four slices
of crispy bacon, spicy Cajun mayo, ripe tomatoes, crisp
lettuce, ketchup, onions and mayo on a toasted sesame seed bun. The Indy
DOUBLE WHOPPER® sandwich is available for a
limited time only at participating BURGER KING®
restaurants for a suggested retail price of $4.29.
“The cross-generational appeal and cultural
phenomenon of the Indiana Jones series make this one of the most
coveted entertainment partnerships,” said
Brian Gies, vice president of marketing impact, Burger King Corp. “The
sponsorship allows Burger King Corp. to give our customers and fans of
the movie the action and adventure they love.”
Tempt Fate in the “Reveal the Secret”
Scratch-and-Win Game(a)
With a prize behind one of two scratch-off areas on each game piece, the “Reveal
the Secret” game challenges restaurant guests
to make high-stakes decisions inspired by Indiana Jones. Players
have a one-in-two chance of winning each time they play, and prizes
include $1 million, a 2008 Hummer H2, a trip for four to Peru from
Expedia.com, free food items from BURGER KING®
restaurants, and much more.
Game pieces are available while supplies last with the purchase of
select BURGER KING® food items in the U.S.,
including large and king-sized french fries and medium, large and
king-sized drinks. Game pieces are also available on value meals. A
medium lunch or dinner value meal offers one game piece; a large value
meal offers two game pieces, and a king value meal offers three game
pieces.
Dig for Cash with the First Ever “Big Dig”
Virtual Game
For the first time, restaurant guests in the U.S. and Canada can use
their “Reveal the Secret”
game pieces to continue the opportunity to win online at www.bkindy.com,
where the “Big Dig”
takes fans from the restaurant to the Web. Each day, a $10,000 prize is
hidden on the site. Site visitors enter the code found on their “Reveal
the Secret” game piece and press the “Dig”
icon to stop the roving searchlight and start digging for the prize.
Each day the $10,000 prize goes uncovered, an additional $10,000 is
added to the total prize. Within the first 24 hours of the game’s
launch, more than 75,000 codes were entered and the first $10,000 prize
was awarded to a lucky winner.
Each registered player gets three chances to play each day. The site
launched Monday, May 12, and the game is available for 28 days, with a
maximum prize of $280,000.(a)
There is also a series of eight adventure-themed Kids Meal toys based on
key scenes from all four Indiana Jones movies, as well as a Kids
Meal bag printed in invisible ink. Each bag is printed with Indy trivia,
and answers can only be revealed using the invisible ink pen, one of the
Kids Meal toys. One toy accompanies each purchase of a BK®
Kids Meal at participating BURGER KING®
restaurants globally while supplies last.
In addition, a large-scale marketing campaign is supporting the release
of Indiana Jones and the Kingdom of the Crystal Skull at BURGER
KING® restaurants and includes a series of
television advertising spots, in-restaurant merchandising and custom
packaging.
(a) No purchase necessary. In-store game ends 6/8/08 or when supplies
are exhausted. Online game ends 6/8/08. Must be 13 or older to play
online. $1 million prize is payable over 20 years without interest. For
complete Official Rules, including eligibility requirements,
instructions on how to get a free game piece, and complete prize
details, visit a participating BURGER KING®
restaurant or www.burgerking.com.
About Burger King Corporation
The BURGER KING® system operates more than
11,400 restaurants in all 50 states and in 70 countries and U.S.
territories worldwide. Approximately 90 percent of BURGER KING®
restaurants are owned and operated by independent franchisees, many of
them family-owned operations that have been in business for decades. To
learn more about Burger King Corp. please visit the company’s
Web site at www.bk.com.
INDIANA JONES and related properties, film titles and character names
are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. TM & ©2008
Lucasfilm Ltd. All rights reserved. All other trademarks and trade names
are properties of their respective owners.
