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Rice-A-Roni Inventor Dies at 92

Vincent DeDomenico Was Inspired by Recipe From Relative's Neighbor

Reuters

Posted: 2007-10-23 10:14:57

SAN FRANCISCO (Oct. 23) - The son of Italian immigrants who turned an Armenian recipe into Rice-A-Roni, the popular dish known to Americans since the 1960s as "The San Francisco Treat," has died, his family said on Monday.

MCT

Vincent DeDomenico died on Thursday of natural causes at his home in Napa, California, north of San Francisco, his daughter Marla Bleecher said.

DeDomenico worked in his family's pasta business when he was inspired in 1958 to create the mix of vermicelli, macaroni and flavorings that millions of Americans came to know by its advertising slogan as "The San Francisco Treat."

"My uncle Tom's wife got the recipe from an Armenian neighbor and served it one night for dinner," Bleecher said. "My dad had been making dried soups for the Army ... When he tasted it he said maybe we can make something like this in dry form."

"He went back to the plant and they started messing around with it, starting with the soup base they made for the Army," she said.

Rice-A-Roni was soon found on American tables coast to coast following the television advertising campaign in the 1960s that featured scenes of San Francisco and its cable cars, along with a catchy jingle to promote the easy-to-make dish. The ads also gave the city much publicity.

"It's a brand that's been great for the city and is a vestige of my childhood," San Francisco Mayor Gavin Newsom told the San Francisco Chronicle last year. "Just the sight and sound of the cable car bell evokes the old jingle."

The DeDomenico family in 1986 sold their firm, the Golden Grain Macaroni Company, to Quaker Oats as part of deal worth about $300 million, Bleecher said. It is now owned by PepsiCo.

Even after creating the U.S. packaged food classic, DeDomenico continued to tinker with new culinary ideas, using his family as tasters. "He brought all these test products home," his daughter said. "We ate these products until we were all sick of them."

Copyright 2008 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. All active hyperlinks have been inserted by AOL.

2007-10-23 07:26:44

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yesiam1959 04:19:38 AM Oct 24 2007

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richmercurylike...THIS MESSAGE IS FOR YOU!! ハプニング動画・いたずら動画・ドッキリ動画の３項目を紹介している専門ブログ！いたずらに騙された人々のリアクションを楽しもう～Makes about as much sense as yours!! lmao

yesiam1959 04:12:51 AM Oct 24 2007

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richmercurylike...You keep misspelling the word "diarrhea". Enough with the repeated posts. You're only making yourself look stupid.

yesiam1959 04:08:53 AM Oct 24 2007

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Please ignore richmercurylike...DO NOT confuse him with ANY gay/lez group or association. This idiot is a HOMOPHOBE and has been posting dozens of msgs all over this site in order to make homosexuals look bad! He needs to get a life, hobby..anything to occupy his time

turkepom2 10:14:56 PM Oct 23 2007

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ARE THERE GERBILS IN RICE A RONI....?

richmercurylike 08:58:39 PM Oct 23 2007

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ATTENTION ALL RAINBOW WARRIORS OF FAITH - "COME OUT TO PLAY!!". If you see any of those "so called" professionals ( Judges, Lawyers, Law Guardians, Child Protective Workers, and Social Workers ), who are actually CORRUPT EVIL BITCHES, WITCHES and BASTARDS that have UNSUCSESSFULLY "tried" to crucify me since November 12, 2004, remind them that "I AM IRON MAN" , "EXPLOSIVE DIAHREA IS JUST NOT FOR BREAKFAST ANY MORE" and VENGEANCE IS SWEET. Remember that "Faith Respect = Peace" and "In Deo Speramus" Have a blessed day. Rich Mercurio - founder of Rainbow Warriors of Faith. 499 Dewey Avenue, Rochester - A.K.A.- " THE LITTLE APPLE", New York 14613, United States of America.

richmercurylike 08:58:35 PM Oct 23 2007

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richmercurylike 08:58:32 PM Oct 23 2007

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richmercurylike 08:58:31 PM Oct 23 2007

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