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How Companies Fake Authenticity

Overloaded by sales pitches, consumers are gravitating towards brands that they sense are true and genuine. But some companies have found if they lack authenticity, they can simulate it instead.
Fast Company takes a look at this growing trend of "fake authenticity." Do you know the truths behind these companies' marketing ploys and other surprising facts?

Fake Authenticity Won't Matter If It's Your Fave

Best Brands Faceoff

We pit 40 top brands against their biggest rivals. Cast a vote for your favorites.

    Even Fake Mascots Need Makeovers

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    Even the best brand needs to update its image. See which ad icons are sporting a new look.

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