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Wal-Mart Takes '7'

Is Wal-Mart really going after rival Target by launching a new, hipper women's clothing line called "Metro 7?" The folks at Wal-Mart, of course, dismissed the notion that "7" was a conscious attempt to play "catch-up" with its more savvy rival. And though the new fashion line is not runway-worthy, it could be a step up for the world's No. 1 retailer. (Pictured: former Miss Universe Dayanara Torres, the face of "Metro 7")

    CHEAP GOES CHIC


    What's New?
    Two things are immediately noticeable in the collection: The clothes are stylishly cut and feature a fair bit of embellishment, such as beads and sequins.

    Why Bother?
    If Wal-Mart can improve sales in one of its weakest areas -- apparel -- it could lead to a dramatic turnaround for the company.

    · Full Story From CNN/Money

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