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SMALL BUSINESS
Yellow Pages Group Partners with Marchex to Bring Search Engine Marketing and Other Performance-Based Services to Canadian Businesses
Business Wire
Yellow Pages Group (TSX:YLO.UN), Canada’s leading local advertising
company, and Marchex, Inc. (NASDAQ: MCHX), a leading local search and
performance advertising company, today announced a partnership to
provide simple, local online performance-based advertising products and
services to Canada’s small and medium-sized business (SMB) customers.
Under this agreement, Yellow Pages Group (YPG) will use the
award-winning Marchex Connect product suite to power its
performance-based advertising services. These new services include
search- and call-based marketing and analytics, and are designed to
drive new customers for Canadian businesses with a focus on measurable
performance. The services will be in market on a national basis in
January 2010.
“YPG makes it simple for SMB advertisers to find new business. We
already provide merchants and businesses of all types with leads from
multiple sources across the Internet, mobile and print media. The new
paid search product is a full service offering designed to be simple,
effective and hassle-free for advertisers,” said Stephane Marceau, Chief
Marketing Officer, Yellow Pages Group. “The services will allow our
advertisers to find new business through search engines such as Bing
(MSN), Yahoo!, Google and other top tier online properties. Marchex is a
natural partner for us given their experience in the U.S. with leading
publishers serving small and medium-size businesses.”
“YPG is
the
trusted source
for Canadian businesses when it comes to local advertising,” said
Russell C. Horowitz, Marchex Chairman and CEO. “This strategic
partnership reinforces Marchex Connect as the platform of choice for
companies who want to offer performance advertising products to their
SMB end customers. We look forward to helping YPG further extend their
leadership position in the Canadian local advertising market and believe
this is the first of many exciting opportunities our two companies will
work on together.”
About Yellow Pages Group
Yellow Pages Group is Canada's leading local commercial search provider.
Each year, it publishes more than 340 Yellow Pages™ and residential
directories. YPG also owns and operates Canada's most visited online
directories -
YellowPages.ca™
and
Canada411.ca™ along
with
CanadaPlus.ca™,
a network of seven local city sites.
YellowPages.ca™ can
be accessed on mobile devices as well as at
mobile.yp.ca
and through mobile applications on BlackBerry®, Apple iPhone™ and
Google™’s Android™. Yellow Pages Group is indirectly held by Yellow
Pages Income Fund (TSX: YLO.UN). For more information, visit
www.ypg.com
or for recent news on the Company, follow
http://twitter.com/yellowpages_ca.
About Marchex
Marchex, Inc. (
www.marchex.com)
is a leading local search and performance advertising company. Marchex's
innovative advertising platform delivers search- and call-based
marketing products and services for local and national advertisers.
Marchex's local search network, one of the largest online, helps
consumers make better, more informed local decisions through its
content-rich Web sites that reach tens of millions of unique visitors
each month.
Forward-Looking Statements
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues and other financial guidance, acquisitions, projected costs,
prospects, plans and objectives of management are forward-looking
statements. We may not actually achieve the plans, intentions or
expectations disclosed in our forward-looking statements and you should
not place undue reliance on our forward-looking statements. Actual
results or events could differ materially from the plans, intentions and
expectations disclosed in the forward-looking statements we make. There
are a number of important factors that could cause Marchex's actual
results to differ materially from those indicated by such
forward-looking statements, which are described in the "Risk Factors"
section of our most recent periodic report and registration statement
filed with the SEC. All of the information provided in this release is
as of Oct. 28, 2009 and Marchex undertakes no duty to update the
information provided herein.
Copyright Business Wire 2009
2009-10-28 09:00:00
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