Wonderwall.com Debuts Latest Twitterview with NBC “Community” Star Joel McHale

Site unveils new celebrity interviews via Twitter, offering an innovative way for media consumers and fans to interact with Hollywood stars

Business Wire

posted: 16 DAYS 16 HOURS AGO

Text SizeAAA

BermanBraun Interactive and MSN today announced the launch of a cutting-edge new Wonderwall.com franchise, the Twitterview. With increasing numbers of celebrities embracing the Twitter social platform as a means of interacting with fans, Wonderwall saw an opportunity to further engage with the stars with their followers. As Wonderwall and the celebrity Twitterviewee conduct their interview, fans of both the star and the site can submit their own questions, then follow along in real time to watch the Twitterview unfold. Afterward, Wonderwall packages and posts the transcript in a reader-friendly format for fans to enjoy at their leisure and send to friends.

The latest celebrity Twitterview subject, Joel McHale, recently tweeted with Wonderwall about his new NBC sitcom “Community.” McHale plays a fast-talkin’ lawyer, Jeff Winger, on the hit comedy series. 2009 has proven to be McHale’s breakout year, complete with a role opposite Matt Damon in Steven Soderbergh’s “The Informant,” but fans may know him best as the host, writer and producer of “The Soup.” He is currently touring the country, bringing his stand up comedy act to sold-out audiences. Catch a glimpse of McHale’s quick wit via his Twitterview with Wonderwall:

http://wonderwall.msn.com/tv/joel-mchale-twitterview-4971.gallery

Check out more celebrity Twitterviews on Wonderwall:

http://wonderwall.msn.com/movies/Twitterview-96.topics

BermanBraun Interactive and MSN launched Wonderwall ( http://wonderwall.msn.com) in beta in February 2009. The site is an innovative entertainment and celebrity content destination. Wonderwall offers people an engaging and visually dynamic perspective on the day’s hottest pop culture stories, personalities and trends. The wall utilizes a horizontal scroll “Wall” that emulates the feeling of flipping through a favorite magazine. Filled with the latest celebrity information, photos, videos and features, Wonderwall.com presents its topics with an authentic and smart attitude, using a bold and inventive new design featuring a “wall” of photos and graphics.

Wonderwall is accessible at http://wonderwall.msn.com, as well as through the MSN home page and in editorial programming across the MSN network, including MSN Entertainment.

About BermanBraun

BermanBraun is an independent media company whose three divisions – television, feature film and new media – seek to create and exploit entertainment content and advertising solutions across all platforms. The Santa Monica, Calif.-based company, founded by principals Gail Berman and Lloyd Braun in January 2007, has established strategic global alliances throughout the industry. In addition to its alliance with MSN, these include a multi-year first look deal with NBC Universal and an alliance with Pepsi to give the beverage company and its brands a first-look to support and sponsor online entertainment developed by BermanBraun.