Valley Honda Dealers to Demo All-new Dog Friendly Element Package at Saturday's Dog- and Family-friendly Pet-A-Palooza Festival Benefiting the Arizona Humane Society

TORRANCE, Calif., Nov. 5 /PRNewswire/ --

What: Pampered pooches and the owners who love them will have a chance Saturday to experience Honda's all-new, first of its kind Dog Friendly Element Package at the Pet-A-Palooza family-friendly pet festival. Designed to improve safety, comfort and convenience for dogs and their owners alike in the EX trim level, the Dog Friendly Element Package includes a stowable ramp, pet bed, water bowl, electrical fan and more--all designed for the safety and comfort of your beloved canine companion and you.

Created to integrate into the Element EX, the Dog Friendly equipment is intended to accommodate the secure and safe transportation of a dog in the cargo area within a nylon-webbed car kennel. In daily operation the car kennel helps prevent a dog from interfering with the driver in traffic by keeping the pet properly restrained and out of reach of the driver. The Dog Friendly equipment enhances pet comfort by providing a soft floor surface for the dog's legs and paws along with a dedicated fan and a spill resistant water source. Convenience is also improved for owners with an integrated ramp, easy to clean surfaces and a full suite of matching Dog Friendly accoutrements.

The Dog Friendly equipment is available now and has a manufacturer's suggested retail price of $995. For more information about Honda's Dog Friendly Package for the Element EX models, please visit your local Valley Honda Dealer or log onto DogFriendly.Honda.com.

Where: Peoria Sports Complex 16101 N. 83rd Avenue Peoria, AZ 85382

When: Saturday, November 7, 2009 10:00 a.m. - 5:00 p.m. Vehicle displays and demo areas will be located near the Gate B entrance and near the Dog Demo Arena space in the left outfield.

Visuals: The 5,000 dog owners and their pups estimated to be in attendance can demo the all-new Honda Dog Friendly Element equipment including a rear car kennel and pet bed, stowable ramp, a spill-resistant water bowl and an electric fan.

Other event visuals include a 1.5 mile charity dog walk to benefit the Arizona Humane Society, agility demonstrations, pet adoption sign ups, dog costume and look-a-like contests, animal/caricature artists and emergency animal medical technicians from "Animal Cops: Phoenix." SOURCE American Honda Motor Co., Inc.