AEG Digital Media Teams with Inlet Technologies to Bring Premium Media and Entertainment Events to Global Audience

Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that AEG Digital Media has selected Inlet’s Spinnaker ^TM technology to power high-quality streaming of premium media and entertainment events from around the world.

Inlet’s Spinnaker ^TM family of live streaming solutions delivers broadcast-quality streams over the Internet to multiple screens and devices. With its built-in support for adaptive streaming protocols, Spinnaker generates high-quality streams that enhance online viewing of live action. Spinnaker creates a more interactive and personal online video experience for consumers, backed by exceptional video quality with DVR-like capabilities, multiple camera angles, embedded captions and URLs, and no stuttering, buffering, or other interruptions.

With Spinnaker as a critical element of their technology infrastructure, AEG Digital Media has already facilitated and managed some of the largest online live events of the previous year, including: 2010 People’s Choice Awards; the first Hollywood Bowl show broadcast live on the Internet, the Los Angeles Philharmonic “¡Bienvenido Gustavo!” concert; Farm Aid 2009; Cirque Du Soleil founder Guy Laliberte’s One Drop Foundation Poetic Social Mission event, featuring a live stream from the International Space Station; MTV Latin VMAs; and Alicia Keys’ recent full-length concert on Google’s YouTube live music channel.

“The level of quality produced with Inlet’s Spinnaker supporting our technology backbone has helped accelerate our discussions with major broadcasters and premium content sites interested in replicating the same success and quality we’ve achieved with other events,” said John Petrocelli, vice president of business development and sales, AEG Digital Media.

“Our success working with AEG Digital Media provides a great opportunity to expand our expertise specifically in the entertainment-related market,” said Michael Barros, senior vice president of worldwide sales for Inlet Technologies. “The experts at AEG have been perfecting their digital processes for almost ten years now. The ease with which they were able to seamlessly integrate Spinnaker into their workflow is a testament to how simple and functional the product is to work with.”

With plans to deploy Spinnaker units to stream from the red carpet and behind the scenes at upcoming award shows and other events such as the TED (Technology, Entertainment, Design) conference, as well as streaming content to other devices such as the Apple ^® iPhone™ and iPod ^® Touch ^®, AEG Digital Media is well-positioned to deliver the highest quality content the industry has seen in ten years of live streaming. “We look forward to continue working with Inlet to bring premium media and entertainment events to the global market while ensuring the best quality of experience for viewers,” said Petrocelli.

About AEG Digital

AEG Digital Media is a full service, multiplatform, multimedia/media services company specializing in the technical and creative production of music, sports, reality and special event programming throughout the world. AEG Digital Media takes a broadcast approach to streaming media to enable the world’s most watched, and most innovative, webcasts and live events. The company creates, produces, and distributes content over multiple platforms including television, mobile and broadband for major brands, broadcasters, sports leagues and media properties including YouTube/Google, News Corp., Nokia, 19 Entertainment, Proctor and Gamble, Penguin Publishing, Nintendo, AT&T, Intel, Comcast, American Express and Viacom.

With a nine year track record of empowering and enabling the defining moments in Internet broadcasting and live streaming media, AEG Digital Media is regarded as a provider of complete, turnkey, no-fail multimedia broadcast solutions. Some of those defining moments and live events include Live Earth, YouTube Live, The Democratic National Convention, the Olympic Games, the MTV Video Music Awards, Farm Aid, The Grammys, the People’s Choice Awards, and Nickelodeon’s Kids Choice Awards. For more information, visit www.aegdigitalmedia.com.

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.