Toys R Us Opening 350 Holiday Stores

By MAE ANDERSON

posted: 147 DAYS 22 HOURS AGO

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NEW YORK (Sept. 16) -Toys R Us plans to open nearly 350 pop-up stores in malls and inside Babies R Us stores by early October to drive sales during the crucial holiday season.

It is the first time the company has opened a significant amount of such stores for its busiest season. About 80 of the stores will be in shopping malls and more than 260 will be shops within Babies R Us locations.

Toys R Us CEO Jerry Storch said store closings among other retailers and the weak economy helped the company get some good deals on temporary leases. But location was the primary factor in selecting space.

Since KB Toys liquidated, there has been no major mall-based toy retailer. Wayne, N.J.-based Toys R Us hopes to win business by filling the void.

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2009-09-14 22:28:18