Tag Heuer Debuts Lifestyle Accessories In North America

Brand launches accessories-only online boutique to sell directly to customers

PR Newswire

posted: 83 DAYS AGO

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SPRINGFIELD, N.J., Nov. 19 /PRNewswire/ -- Answering the demand for lifestyle products with an elevated level of craftsmanship, design and sophistication, TAG Heuer today announced it will offer its line of men's and women's accessories in the United States and Canada.

Originally offered only at TAG Heuer boutiques across Asia, Africa, the Middle East and Europe, this premium line of outerwear, men's jewelry and small leather goods will be available for purchase in North America via an exclusive online store, www.tagheuereboutique.com . The launch of the site, operated by TAG Heuer, is perfectly timed for the holiday gift-giving season. The capsule collection - from a fitted women's leather jacket that hugs the body like a GT car on the race course to a pair of stainless steel cufflinks embellished with racing stripes that add instant polish to any suit - enables TAG Heuer to fully outfit its customers in ultimate style.

Evoking TAG Heuer's rich motor-racing heritage, these lifestyle accessories are retro-inspired but modern in their construct and materials. A unisex brown travel bag is decorated with the original Heuer logo as well as red and white stripes, calling to mind Steve McQueen's racing suit in the 1971 movie, "Le Mans." Made out of genuine French calf leather, the carry-on also features contrast-stitched handles, a shoulder strap, red interior lining and protective feet.

Both men and women can look as cool as McQueen with the brand's stonewashed calf leather jacket. Available in either black or brown, the jacket features a red Heuer shield and Grand Prix logo on the right side, and red, white and blue racing stripes on the left. Branded buttons and pullers on the zippers complete the vintage look. The jacket will be offered in men's and women's sizes M to XXL.

Other items in the line include a stainless steel, 30 gigabyte storage card stamped with the TAG Heuer shield, as well as credit card holders made out of black cowhide. The collection will retail for approximately $150 to $800.

About TAG Heuer

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice-champion and Scuderia Ferrari F1 driver Kimi Raikkonen, with world number 1 golfer Tiger Woods and WTA number 1 tennis player Maria Sharapova, Champcar four times world champion Sebastien Bourdais, promising talent Bruno Senna as well as Hollywood and Bollywood icons Leonardo DiCaprio and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour!

SOURCE TAG Heuer

2009-11-19 10:47:00