eWayDirect Adds Dynamic Order History Segmentation to Multi-Channel Platform

eWayDirect, Inc., enhances Direct|Connect 4.0 with dynamic order history segmentation for email marketing clients.

Business Wire

posted: 6 DAYS 17 HOURS AGO

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Leading emarketer eWayDirect, Inc. ( www.ewaydirect.com; 203-254-0404, info@ewaydirect.com), one of the nation’s fastest-growing, up-and-coming emarketing service providers, announced today the addition of dynamic order history segmentation to its multi-channel platform, Direct|Connect 4.0.

Dynamic order history allows ecommerce and catalog clients in a single action to segment lists based on the number of orders placed, total dollars spent, or specific items purchased in a predetermined period of time. In addition, they can combine any of the above characteristics. One simple action enables marketers to create a list of subscribers who, in the last 25 days, spent over $500.00, placed more than three orders, and included a widget in at least one of those orders.

“With retention being the new acquisition,” says eWayDirect founder and president Neil M. Rosen, “it’s more important then ever for companies to know exactly who their most valuable customers are at any point in time.”

When you add dynamic order history to Direct|Connect 4.0, which already includes modules for lead certification, email marketing, website remarking, share-with-social, and customer-centric communities, it becomes even easier for companies to identify their most valuable customers, the influencers on their list, and the ambassadors on their list to drive revenue and acquisition.

About eWayDirect:

eWayDirect, Inc., is a Connecticut-based emarketing company offering a single integrated platform that combines world-class email marketing, website reengagement, viral marketing, social networks, and desktop delivery with the ability to utilize all facets in an integrated strategy, connecting email with social communities and social media with search marketing and direct mail capabilities. Learn more about eWayDirect at http://www.ewaydirect.com or call 203-254-0404 to schedule a demo today!