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SMALL BUSINESS
Sunday NFL games on Fox set ratings records
AP
NEW YORK -The Vikings-Steelers and Falcons-Cowboys games combined to help draw record television ratings last Sunday.
The doubleheader on Fox averaged a 14.1 rating and 29 share and 23.5 million viewers, a record audience for the network. The rating was the third highest since Fox started airing the NFL in 1994.
The early, regional game — in which most markets saw the Super Bowl champ Steelers hand Brett Favre and the Vikings their first loss — set ratings and audience records for the slot with a 11.4/25 and 18.5 million viewers.
The late game, led by Atlanta-Dallas, earned a 16.8/32 with 28.4 million viewers. It was Fox's most-watched Sunday NFL game in 13 years.
Ratings represent the percentage of all households with televisions tuned into a program, and shares represent the percentage of all homes with TVs in use at the time.
—
Fox is a unit of News Corp.
Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
2009-10-29 15:18:53
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