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SMALL BUSINESS
Starbucks Profit Drops 77 Percent
AP
NEW YORK (April 29) - Starbucks Corp. said Wednesday its fiscal
second-quarter profit dropped 77 percent because of big
restructuring charges related mainly to the closure of 123 U.S.
cafes.
Seattle-based Starbucks said that, for the quarter ended March
29, its net income fell to $25 million, or 3 cents per share, from
$108.7 million, or 15 cents per share a year ago.
Excluding the charges, Starbucks earned 16 cents per share.
Analysts polled by Thomson Reuters expected profit of 15 cents per
share.
The 123 store closures during the quarter are part of a plan to
shut underperforming stores and shave costs companywide. Since
January 2008, the chain has announced a total of more than 900
store closures and said it plans to cut as many as 6,700 jobs.
In all, 507 U.S. stores and 64 international stores have been
closed so far.
The gourmet coffee retailer says quarterly revenue fell 8
percent to $2.33 billion. Analysts predicted revenue of $2.36
billion.
Same-store sales, or sales at stores open at least a year, fell
8 percent both worldwide and in the U.S. That's better than the 10
percent decline in the U.S. the company reported for the previous
quarter.
Edward Jones analyst Jack Russo said he was surprised that
same-store sales did not improve more during the period, although
he said January and February were difficult months for consumers.
"We were surprised we didn't see a bit more bump on the
same-store sales," he said.
Same-store sales is considered a key retail metric because it
excludes performance of stores that opened or closed during the
year.
Consumers have cut back on small luxuries during the recession,
and that has cut into Starbucks sales. To entice value-conscious
consumers, Starbucks has been trying to change the perception that
its drinks are too pricey - an image that has helped McDonald's
Corp. make inroads in the specialty coffee market.
McDonald's, which has reported big increases in same-store sales
in recent quarters, is more than halfway done rolling out a new
line of espresso-based coffee drinks to its 14,000 U.S. locations.
To try to keep its customers from bypassing the 'Bux for the
Golden Arches and other lower-priced alternatives, Starbucks has
introduced a line of instant coffee, called Via, which sells for
less than $1 per cup, and it has created two "breakfast pairings"
that offered consumers a lower price if they buy a latte or cup of
coffee along with a food item.
Although Russo said he was somewhat disappointed by the sales
decline, he said the company is ahead of schedule in term of
cutting costs.
Starbucks said it delivered $120 million in cost savings during
the quarter, exceeding its goal of $100 million. The company has
targeted $500 million in cost savings for the full fiscal year.
Starbucks shares fell 19 cents to $13.50 in after-hours trading.
During regular trading Wednesday, shares rose 19 cents to close at
$13.69.
Copyright 2009 The Associated Press. The information contained in the AP news report may not be published, broadcast, rewritten or otherwise distributed without the prior written authority of The Associated Press. Active hyperlinks have been inserted by AOL.
2009-04-29 16:30:21
COMMENTS ( 6 )
Yeskazan
2:28PM Apr 30 2009
I am used to do it everyday. IPrice is not the matter.What's important is atmosphere. I don't care. I better stop eating, but will safe my Starbucks time with Venti White Chocolate Macademia Nut Latte
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RSkillsta
11:54PM Apr 29 2009
I buy the China-imported knockoff Stirbucks Coffee at the dollar store. It's made of ground-up used tea bags and newspapers. Ummmm, ummmmm, that's a satisfying Oriental brew!
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Chucks6832
6:30PM Apr 29 2009
Why so bitter? If you don't like Starbucks, then go to McDonalds or Dunkin Donuts, or make your own at home, but why take joy in a company's downturn that thousands of people depend on for their livlihoods, and millions of other people enjoy. I don't go their everyday, but I often relax at a cafe on the weekend with some friends and to sit around for a couple of hours with good friends with a relaxing cup of cofee is a joy...whether I'm paying $2 of $5 for it.
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MWFALCONER
6:03PM Apr 29 2009
to my fellow commentors: I have never paid $5 for a cup of coffee at Starbucks, because I drink coffee, not a venti frappucino extra shot no foam soy with a side of bacon bits! With my registered card, I get a free refill. It's a lot better coffee than the slime they serve at most restaraunts that charge $1.79, which is what I pay for my Venti cup of the day! Chhers!
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BETTYANN 2
5:30PM Apr 29 2009
No wonder..who wants to buy this outrageously priced panther-piss.
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