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SMALL BUSINESS
Starbucks Brings Together 124 Countries for Unprecedented Global Sing-Along
People from Argentina to Zambia Unite to Sing “All You Need Is Love” Live on www.StarbucksLoveProject.com ; Global Community Invited to Add Their Own Voice to the Experience
Business Wire
On December 7th, Starbucks Coffee Company (Nasdaq:SBUX) invited the
world to connect in an unprecedented event that united individuals,
communities, nations and cultures through the universal language of
music.
Representatives from 124 countries around the world
performed the legendary hit “All You Need Is Love” in celebration of
Starbucks one year anniversary in partnership with (RED)
TM.
The live sing-along spanned across multiple countries, languages and
time zones, and featured artists playing instruments and singing in
styles that are traditional to their homelands. The performances were
simultaneously streamed over the Internet to a single location in
London, which featured each location’s performance. In the process,
Starbucks set a new Guinness World Records
TM record for “Most
Nations in an Online Sing Along.” The event is available for viewing at
www.StarbucksLoveProject.com.
“We are humbled and thankful to everyone who has come together to
participate in this event and make this moment possible,” said Chris
Bruzzo, Starbucks vice president of Brand, Content and Online. “Joining
people across the globe through music evokes the sentiment of love, a
message that is synonymous with this time of the year.”
Everyone with access to a computer and video camera is invited to add
their own rendition of “All You Need Is Love” to share with the world.
For every video that is submitted, Starbucks will make a contribution,
limited to one million submissions, to the Global Fund to continue to
build on the achievements through the Starbucks partnership with (RED).
By teaming with (PRODUCT) RED™, Starbucks is working together with
customers, reaching out to the communities in Africa where its coffee is
grown, helping to improve the lives of those living with HIV/AIDS.
STARBUCKS (PRODUCT) RED™ product has generated funds equal to more than
7 million days of medicine to the Global Fund to help fight AIDS in
Africa over the past year.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest quality
arabica coffee in the
world. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring
the unique
Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at
www.starbucks.com.
About (RED)™ and (PRODUCT) RED™
(RED)’s primary objective is to engage the private sector in raising
awareness and funds for the Global Fund, to help eliminate AIDS in
Africa. Companies whose products take on the (PRODUCT) RED mark
contribute a significant percentage of the sales or portion of the
profits from that product to the Global Fund to finance AIDS programs in
Africa, with an emphasis on the health of women and children. Current
partners are: American Express (U.K. only), Apple, Bugaboo, Converse,
Gap, Emporio Armani, Hallmark, Dell, Starbucks, and Nike. Since its
launch in the Spring of 2006, more than $140 million has been generated
by (RED) for the Global Fund. (RED) money is at work in Swaziland,
Rwanda, Ghana and Lesotho. For more information, visit
http://www.joinred.com/.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
Since its creation in 2002, the Global Fund has become the dominant
financer of programs to fight AIDS, tuberculosis and malaria, with
approved funding of US $18 billion for programs in 140 countries. The
Global Fund supports programs based on agreed performance targets and
disburses money in response to proven results. At the end of July 2009,
programs supported by the Global Fund have averted more than 4 million
deaths by providing AIDS treatment for 2.3 million people, TB treatment
for 5.4 million people, and by the distribution of 88 million
insecticide-treated bed nets for the prevention of malaria worldwide.
For more information visit
http://www.theglobalfund.org
.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6116584&lang=en
Copyright Business Wire 2009
2009-12-08 15:40:00
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