Solar Energy Initiatives, Inc. Announces Mr. Thomas Polich as Chief Operating Officer

Solar Energy Initiatives, Inc. (OTCBB: SNRY) executing on its corporate mission to Renew The Nation, and creating economic development through the sale and installation of Solar Thermal, Photovoltaic (PV) and other Solar technologies, today announced Mr. Thomas A. Polich, Esq. has joined the senior management team as Chief Operating Officer.

Mr. Polich will be responsible for execution of strategic development of distribution and sales networks and solar power projects. He will lead the streamlining of all operational procedures for near and mid-term markets, commercial, private vendors and suppliers, and enhance the company’s ability to monetize new business in a more efficient manner.

Mr. Polich has over 14 years of working experience in the photovoltaic (PV) industry covering all aspects of solar cell devices and PV systems. His solar experience includes research and development, technology development, manufacturing, legal, finance, training and consulting, domestic and international project development system management, system design and integration, market development and sales management. Most recently he served as VP North American Development of Clairvoyant Energy, Inc. Prior to Clairvoyant, he served as Chief Administrative Officer of Skypoint Solar, Inc., and has also served as Chief Legal Officer of DayStar Technologies, Inc. (NASDAQ/DSTI) and Corporate Counsel for Evergreen Resources, Inc. (NYSE:EVG). Mr. Polich earned a J.D. from the University of Denver, College of Law.

Mr. David Fann, Chief Executive Officer of Solar Energy Initiatives, stated, “Mr. Polich's extensive background in the photovoltaic (PV) market makes him an excellent asset to our experienced senior management team. SNRY will leverage Mr. Polich’s strong knowledge and existing industry relationships to facilitate growth as an emerging solar company. His streaming of our operations and expertise in the industry will help SNRY in achieving greater market share, increasing earnings and becoming a dominant company within the solar energy market.”

About Solar Energy Initiatives, Inc.

Solar Energy Initiatives, Inc. ( www.SolarEnergy.com) is executing its “RENEW THE NATION” campaign, intended to promote job growth nationwide via an aggressive grass roots effort. The main focus of RENEW THE NATION will be working with companies in the construction industry and related trades affected by the economic downturn to re-train and re-deploy their workforce into solar dealers, allowing this important national asset to meet the needs of the Solar Energy industry, the fastest growing industry in the world. We are executing on a multi-pronged approach to achieve our plan. This includes: continuing development of one of the fastest growing dealer networks in the U.S. that sells and installs solar solutions to homeowners and commercial customers; solar education and technical training to the private and public sectors, placing solar systems on large commercial buildings and selling the energy output to the owner/occupant(s) through Solar Power Purchase Agreements (PPAs); and becoming a developer of solar parks bringing together landowners, utilities and our corporate resources to build large photovoltaic installations.

The Company’s dealer network of solar energy installers has access to Canadian Solar (NASDAQ: CSIQ), BP Solar (NYSE: BP), GE Solar (NYSE: GE) and Suntech (NYSE: STP) equipment via its distribution agreements. While Solar Energy Initiatives is not a solar franchise, and the Company does not compete directly with industry giants such as First Solar (NASDAQ: FSLR), Kyocera (NYSE: KYO), or Sanyo (OTC: SANYY), or as a system integrator, it provides exciting and practical solutions to businesses and individuals worldwide that understand the value of solar power.