R2C Group Showcases Web Development Capabilities With 2009 W3 Award Wins

R2C Group, the nation’s largest independently owned, direct response advertising agency, has earned two W3 Silver Awards for Align Technology and Yoplait web sites, respectively.

"The web is playing a vital role in our strategy of advertising accountability,” said R2C Group CEO Tim O’Leary . “Our web development team is always pushing the boundaries to deliver highly-customized, user-friendly online experiences that deliver bottom line results.”

The Aligntechinstitute.com web site was created as a 24/7 resource for dentists and orthodontists providing Invisalign patient care. The site features The Clear Chronicles blog which follows three patients through the Invisalign® treatment as well as education-focused content, testimonials and training sessions, all designed to enhance the Invisalign experience for doctor and patient alike.

Yoplait wanted an online experience as a part of its direct response television campaign. The web site featured $4.00 in coupons available for download while highlighting the core product differentiators with the competition. The Yo-Plus web site balanced traditional direct response messaging with an elegant, user-friendly interface.

The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. The W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies . The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts.

R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, Freescore.com and many others. More information is available at www.r2cgroup.com.