ProStores Boosts Feature Set to Help Online Store Owners Increase Site Traffic, Conversions

Enhancements Help ecommerce Entrepreneurs Attract New and Repeat Customers, Inspire Trust in Their Brands and Better Integrate Their Stores with eBay

Business Wire

posted: 42 DAYS AGO

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ProStores ( www.prostores.com), an eBay company providing online storefront solutions to small- and medium-sized businesses, today announced several new features designed to help online store owners grow their businesses.

New features include:

Traffic Driving Feeds: New free product feeds on theFind.com and NexTag will drive traffic and increase sales.
New Product Promotion Discounts: Merchants can now offer two new product discounts to their customers: percent off or amount off.
Multiple Product Images: This enables up to four product images to be displayed, giving customers a better idea of what they’ll get with a purchase.
Tools to Drive Repeat Business: Shoppers can bookmark pages so they can return to a particular store, while merchants can join the Sales in a Click email newsletter service and send emails to their customer database with one click.
Time Saving Enhancements to Catalog and Order Management: The Copy Product feature lets merchants quickly create new products from their existing product catalog. It also makes it easier to sort and search for orders ready to be shipped.
Checkout Improvements: Buyers who pay with PayPal Standard will now be able to see store credits and promotions as separate line items when reviewing payments in PayPal. We’ve also added progress indicators to the multi-page checkout flow so buyers will know where they are in the checkout process.

“ProStores knows that online is the place to be for any retailer, regardless of size, and small and mid-size businesses are always looking for ways to increase their online presence,” said Lin Shearer, senior manager of marketing and revenue with ProStores. “ProStores’ new features allow our merchants to provide a better shopping experience for their buyers and generally streamline their online operations while increasing sales.”

The enhancements also allow merchants to work more efficiently with eBay. Merchants can synchronize their eBay listings with matching ProStores products based on titles or SKU numbers. Merchants can also control which listings get imported into ProStores from the new Inbound Listings page, as well as create listings using custom eBay listing themes in ProStores. Other eBay enhancements include supporting eBay-approved Checkout Redirect, immediate payment and the eBay sales tax tables on listings, eBay variations, and listing reminders and suggestions.

ProStores helps ecommerce retailers and offline brick-and-mortar merchants establish full-featured, customizable online stores that provide a professional online shopping experience with the sophisticated functionality normally associated with large online retailers, such as shopping carts, real-time payments and cross-promotion and merchandising.

About ProStores

ProStores, an eBay Company, allows small- and medium-sized businesses to create professional online stores, customized with their own branding and domain name. ProStores was incorporated as an eBay Company in November 2004, followed by eBay’s acquisition of Kurant’s StoreSense technology in January 2005. ProStores launched its full-service ecommerce solution to merchants in June 2005. For more information about ProStores visit www.prostores.com.

About eBay Inc.

Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, Shopping.com, and others. eBay Inc. is headquartered in San Jose, Calif.