Pronto.com Launches New Micro Sites to Offer Targeted Audiences an Unmatched Online Shopping Experience

NEW YORK, Oct. 22 /PRNewswire/ -- Pronto.com, a leading online shopping destination and operating business of IAC (Nasdaq: IACI), today announced that it has launched several new micro sites, including ProntoStyle.com and ProntoHome.com, leveraging Pronto.com's more than 70 million products and more than 25,000 online merchants to create the industry's most comprehensive, targeted online shopping experience.

With each micro site targeted to individual consumers looking for fashion and home decor products, and backed by technology tailored to those specific product categories, the new micro sites bring the most comprehensive inventory from the web's most trusted merchant partners. Each micro site also features superior look and feel and user-friendly navigation to provide consumers with a complete shopping experience that allows them to browse all of the top styles and products from all of their favorite retailers on one website.

"We are very excited and proud to present consumers and retailers with an even better experience in our new micro sites ProntoStyle.com and ProntoHome.com," said John Foley, CEO of The Pronto Network. "Both micro sites were designed to give consumers a better way to shop online, allowing them to easily see all of the products and styles from all of their favorite merchants at one web destination. Whether looking for boyfriend jeans or a wrap dress on ProntoStyle.com or a new couch or bookshelf on ProntoHome.com, we know consumers are going to fall in love with online shopping all over again."

Already a leader in offering the full inventory of a broad range of retailers like Nordstrom, Shopbop, Williams-Sonoma, Pottery Barn and Target, the introduction of the new verticals moves Pronto.com into an entirely new category with new competitor sets - going from a broad based comparison shopping engine to a series of high-quality, category-focused shopping destinations that bring the best inventory on the web to one place.

Pronto.com's increased value in the marketplace as a trusted destination for discerning consumers is evidenced in many of its new partner relationships. High-end merchants like Net-a-Porter that do not work with traditional comparison shopping engines, have signed on to partner with ProntoStyle.com to effectively reach their consumers.

Reports show that consumers are increasingly turning to e-commerce for their shopping needs. According to Forrester Research, e-commerce sales are expected to grow 11% over the next year, with fashion and home goods making up the bulk of purchases. As retail sales continue to decrease, Citi Investment Research projects that online sales will grow by 16.5% in 2010. In fact, four out of five retailers say the web is better suited than offline retail to withstand the recession. ProntoStyle.com and ProntoHome.com are uniquely positioned to capitalize on this trend.

Going far beyond simple comparison shopping engines flooded with low-quality inventory, Pronto's new micro sites streamline the online shopping process to give consumers an experience unmatched by anyone in the industry. Carrying the full inventory of the best and most trusted retailers listed on the sites - not just sale or select items - ProntoStyle.com and ProntoHome.com were designed with the consumer at top of mind. Each micro site's special customized features include:

-- Sorting functions and filters for browsing with crisp large images for easy comparisons -- The ability to stay on one site to browse more than 25,000 retailers

-- Search made simple: for example, a search for "black pumps" on ProntoStyle.com will return a carefully edited selection of merchandise rather than results on par with most other shopping sites that could, in this instance, return everything from sandals and sneakers to general footwear

In order to provide a rich and useful shopping experience, Pronto.com makes sure its retailer partners meet certain standards when it comes to the delivery of product images and data. For example, retailers must have high-resolution images as well as provide product information that can seamlessly match with Pronto.com's data criteria to ensure that users experience a higher standard of online shopping.

About Pronto.com

Pronto.com ( www.pronto.com ) spans a growing network of shopping verticals, including ProntoStyle.com, ProntoHome.com and ProntoTech.com that provide easy to use comparison shopping tools for discerning consumers seeking the right products from the best merchants at the lowest prices. The Pronto Network is supported by a product index of over 70 million products from over 25,000 online merchants. Named "Best Online Price Comparison Site" by Kiplinger's, Pronto.com has a team of experts in technology, Web search, consumer products, and social media working to create a world-class social shopping experience. Pronto.com is an operating business of IAC (Nasdaq: IACI), which operates more than 50 leading Internet businesses including Ask.com, Citysearch, Evite, Match.com, Gifts.com, The Daily Beast and CollegeHumor.

About IAC

IAC operates more than 50 leading and diversified Internet businesses across 3 countries . . . our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com .

PR Contact: Colleen McCarthy Ogilvy Public Relations Worldwide Email: Colleen.McCarthy@ogilvypr.com Phone: 212-880-5280

SOURCE Pronto.com