OpenTV EclipsePlus™ Launches with Bresnan

OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television and advanced advertising solutions, announced today that Bresnan Communications has deployed OpenTV Eclipse Plus to manage its advertising sales operations. Bresnan Communications is the United States’ thirteenth largest MSO, serving more than 300,000 customers. OpenTV Eclipse Plus will manage Bresnan’s advertising sales operations across the operator’s footprint which serves subscribers in Colorado, Montana, Wyoming, and Utah.

“We are pleased to have added Eclipse Plus live in our operating centers and ready to streamline our ad sales teams’ processes for improved efficiency across the board,” said Kelly Enright, Regional Vice President of Advertising Services for Bresnan Communications.

“This new deployment shows how Eclipse Plus is scalable enough to work with smaller DMAs,” said Paul Woidke, OpenTV’s SVP and General Manager, Advanced Advertising. “Not only does the solution serve larger scale operations but it can also be right-sized for operators seeking to develop and grow their advertising operations. We’re delighted to work with Bresnan on this solution and look forward to building a strong relationship for the future.”

OpenTV Eclipse Plus™ is an end-to-end solution designed to help cable, satellite and telco advertising sales teams grow their revenues and meet the challenges of the ever-changing television advertising marketplace by maximizing yield on their advertising inventories while minimizing their operating costs.

About OpenTV

OpenTV is one of the world’s leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company’s software has been integrated in more than 138 million devices around the world and enables advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications. OpenTV’s campaign management solutions currently provide advertising services to more than 34 million cable subscribers across the United States representing more than 55 percent of the subscriber base of the top ten MSOs. For more information, please visit www.opentv.com.