New SC Johnson Ad Inspired by Family

RACINE, Wis., Nov. 2 /PRNewswire/ -- SC Johnson, a Family Company, has released a new ad titled "Soul" as part of its ongoing campaign featuring the values of the company and emphasizing the company's commitment to sustainability. The company pulls from its own history as a family-run company for more than 120 years, to share what's important to the families that use our products.

"We are inspired by the families around us in the world we live," said CEO and Chairman Fisk Johnson. "We are driven by the commitment to do what's right - it's not just a business obligation, it's a family one."

The company and its iconic brands including Windex®, Pledge®, Ziploc®, Glade® and Scrubbing Bubbles® is led today by the founder's great-great-grandson, Fisk Johnson, the fifth generation to lead the company. As a family-run company, SC Johnson has the ability to focus on the future - doing what's right for families all around the world - and not on the next earnings report or market drop.

With 83 percent of the public believing that stricter laws and regulations are needed to protect the environment(1), SC Johnson believes the issue is everyone's responsibility. "Business, government and the general public all have the responsibility to do what's right," said Fisk Johnson. "At SC Johnson we have a history of being ahead of government regulation. We look for more creative ways to make a bigger difference in the world. This isn't just a business obligation, it's a family one."

With 77 percent of Americans recycling and doing what they can to protect the environment(2), SC Johnson is doing their part just like families and consumers around the world. Among the ways the company is making a bigger difference:

-- The use of wind power at the Bay City, MI facility will cut an additional 29,500 tons of CO2 annually -- Cogeneration using methane gas from a local landfill powers the largest global factory, Waxdale in Racine, WI -- Greenhouse gas emissions (GHGs) have been cut 27 percent since 2000 -- Building greener products like the biodegradable Nature's Source(TM) line of cleaners for families who prefer products with more natural ingredients and Ziploc® evolve(TM) sandwich and storage bags that are made with 25 percent less plastic -- Voluntarily committing to use safer surfactants in household products, for which the company received the U.S. EPA's Safer Detergents Stewardship Initiative award

-- Surpassing industry guidelines and launching an innovative and expansive ingredient communication program that includes sharing dyes and fragrances

The ad will run on several cable networks, including Animal Planet, ABC Family, Discovery Health, The Weather Channel, Hallmark, HGTV, National Geographic and various print publications.

To view the new ad and to learn more about SC Johnson's environmental history, visit www.scjohnson.com

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 123-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. www.scjohnson.com

(1) Pew People and Press survey, "The environment and the Economy" survey, May 2009. Visit http://people-press.org for more information

(2) Pew Research "Networked Families" survey. Visit www.pewinternet.org for more information.

SOURCE SC Johnson