TriGem USA Appoints Robert Davidson to Executive Management Team

Business Wire

posted: 98 DAYS 19 HOURS AGO

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TriGem USA today announced that Robert Davidson has joined the company as senior vice president. He will oversee the next stage of growth for TriGem’s Averatec brand of all-in-one and notebook computers for the North American market.

“People are at the very heart of the success of TriGem, and to bring in a person of Bob’s caliber will significantly benefit the continued growth of TriGem USA,” said Tae-Hyun “Tiger” Cho, chief executive officer of TriGem USA. “Bob is not a newcomer to TriGem since TriGem was the founding shareholder of eMachines where Bob was senior vice president of sales. He has an extensive understanding of the TriGem culture and the computer consumer. His addition to the TriGem executive team will enhance the company’s ability to expand its market presence throughout North America.”

Davidson has more than 25 years of experience in the electronic and technology sales industry. He began his career with the Federated Group as a district and regional manager responsible for 50 stores across Texas and New Mexico.

He also has held district management positions with CompUSA and Best Buy. After moving from store operations to merchandising Davidson was promoted to vice president in charge of computer hardware.

Most recently Davidson served as senior vice president for Acer, Gateway and eMachines, which are all part of the Acer Inc. family of technology products. During that time, Davidson managed launch activities for the Gateway brand now under Acer and increased sales from $300 million to $2.8 billion over a six-year period with a multi-brand strategy. He also was responsible for increasing retail market share for eMachines from 4 percent to 17 percent in three years.

“TriGem is focused on expansion of the Averatec brand throughout the North American market,” said Young Min Kim, vice chairman of TriGem Computer Inc. “As the newest member of our executive management team, Bob brings strong leadership and extensive experience in the computer business.”

“As we exit from the current recession, TriGem USA is positioning itself as a leading brand pegged for expansion within the personal computing space,” Davidson said. “The company is aggressively focused on capturing a larger market share for its products by offering significant consumer value coupled with styling and design options praised by publication editors and popular with today’s computer buyer.”

NOTE TO EDITORS: A photo of Robert Davidson is available for download at: http://bit.ly/qDmNF

About TriGem USA

Based in Orange County, Calif., TriGem USA, Inc. is a leading provider of innovative electronic products and is dedicated to delivering the highest quality products backed by superior service. TriGem has been recognized with numerous editorial awards for its high-value product lines. Its products reach all market segments, including corporate, small business, education and home, and are sold through major national retailers and online retail partners, as well as direct through http://www.shopaveratec.com/. For more information about TriGem USA, Inc. and its Averatec branded product line, please visit http://www.trigem.com/us/main.asp.

Averatec is a trademark of TriGem USA, Inc. in the U.S. and/or other countries. Microsoft and Windows are registered trademarks or trademarks of Microsoft Corp. in the U.S. and/or other countries.