Major Brands and Top Agencies To Lead PR Camp New York

Upcoming Social Media Event for PR and Marketing Professionals is Friday, November 20

PR Newswire

posted: 44 DAYS 19 HOURS AGO

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NEW YORK, Oct. 13 /PRNewswire/ -- PR Camp New York ( www.prcampnewyork.com ) and Bernaise Source Media ( www.bernaisesource.com ) today announced the lineup of confirmed moderators for a full day of highly interactive discussions on social media complete with marshmallows and a virtual campfire. This first-of-its-kind event in New York will take place Friday, November 20.

PR Camp New York is for PR, marketing and communications professionals at all levels from business, non-profits, government agencies, associations and educational institutions.

"New York's PR and marketing community is hungry for all things social media," said event organizer Dan Greenfield, principal of Bernaise Source Media. "We are bringing together an impressive group of brands, agencies and consultants to share best practices and lessons learned."

Confirmed Moderators and Companies

Stephanie Agresta - EVP, Global Director of Digital Strategy and Social Media, Porter Novelli

Erin Byrne - Chief Digital Strategist, Burson-Marsteller

Chris Andrew - Vice-President-Group Director Media, Digitas

David Berkovitz - Senior Director of Emerging Media & Innovation, 360i

Joe Ciarallo - Editor, PRNewser.com and Manager, PR Initiatives, mediabistro

Converseon - TBD

Stacy Green - Manager, Internal Comms. & Public Relations, New York Times

Janine Gianfredi, Marketing Manager, Google

Howard Greenstein - President and Social Media Strategist, Harbrooke Group

Andrea Harrison - Strategy Director, Razorfish

Peter Himler - Founding Principal, Flatiron Communications

Jim Issokson - VP, Reputation Management, MasterCard Worldwide

Morgan Johnston - Manager, Corporate Communications , JetBlue

Dina Kaplan - Chief Operating Officer, blip.tv

Joe Kinsbury - Social Media Lead, North America, Text 100

Jonathan Kopp - Global Director, Ketchum Digital

Peter Lucht - Executive Director, External Affairs, Verizon

Alex Norman - Executive Vice President, Schematic

Corvida Raven - Generation Yer and Blogger/Media Strategist, shegeeks.net

Steve Rubel - SVP, Director of Insights, Edelman Digital

Rachelle Spero - Executive Vice President, Digital Media, Cohn & Wolfe

Not Your Typical Social Media Conference

PR Camp New York avoids many of the conventions of a typical conference. There are no panels and keynotes. Moderators will use scenarios based on actual business practices to guide attendee discussions and will present recommendations to the entire camp.

The camp is divided into 4 sessions - each devoted to a particular issue around a central topic impacting the PR and marketing profession. Each session is divided into four groups or "cabins" led by a "counselor" who facilitates discussion. Each counselor then presents the recommendations of his or her group to the whole camp.

Topics for the four group sessions will be:

-- Get clients and bosses to extend their interest in new media (In this session, representatives from PR agencies and brands are paired off to discuss how the two can work together to advance social media efforts. Together they will lead group discussions.)

-- Help senior professionals tap the social media experience of junior colleagues. (In this session, senior professionals will be paired off with very junior counterparts. Together they will lead the group discussions.)

-- With the blurring of PR and marketing, determine the best ways to measure success.

-- Help PR and interactive marketing align practices and objectives (In this session, PR professionals will be paired off with interactive marketing professionals to lead the group discussions.)

We are also planning a series of demos from startup companies that are building social media tools specifically designed to help the PR and marketing professions.

Some of the sponsors for the PR Camp New York are:

Mashable ( www.mashable.com )

O'Dywers ( http://www.odwyerpr.com )

PR Newswire ( http://www.prnewswire.com )

Social Media Club New York ( http://socialmediaclub.pbworks.com/NewYork )

Location: PR Camp New York is from 8:00 AM - 5:00 PM 92nd Street Y Tribeca 200 Hudson Street in Tribeca New York, NY 10013

To register: http://www.prcampnewyork.eventbrite.com

About Bernaise Source Media: The organizer of PR Camp New York is Dan Greenfield. He is principal of Bernaise Source Media , an Atlanta-based consulting firm that blends the power of new and traditional media to promote brands and manage corporate reputations. A former EarthLink corporate communications vice president, Greenfield is a respected industry blogger, an award-winning video producer and has advised CEOs and members of Congress. For further information, visit: http://www.bernaisesource.com

SOURCE Bernaise Source Media

2009-10-13 10:39:00