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SMALL BUSINESS
Macy's posts smaller 3Q loss, raises outlook
By ANNE D'INNOCENZIO
, AP
NEW YORK -Macy's Inc.'s third-quarter loss shrunk as tight inventory controls and a move to localize merchandise at its department stores by region paid off. The company also raised its full-year profit and sales outlook.
The profit outlook, including a tempered forecast for the fourth quarter, didn't go as high as analysts expected, and shares fell $1.57, or more than 8 percent, to close at $17.86.
In a conference call with investors Wednesday morning, Karen Hoguet, chief financial officer at Macy's, said that while she's encouraged by improving sales, she warned that there's still plenty of uncertainty heading into the holiday season.
"We are just going to have to wait and see," Hoguet said. "All of us need to be careful not to judge based on one day, one week or even one month's business."
Some of Macy's best-performing districts were the original test beds for the locally tailored merchandise. Other bright spots were its growing Internet business and rebounding sales performance at Bloomingdale's, another sign that affluent shoppers are slowly going back to shopping after a sudden retreat last fall.
The department store operator, based in Cincinnati, said Wednesday that it lost $35 million, or 8 cents per share, in the quarter ended Oct. 31. That compares with $44 million, or 10 cents per share, in the year-ago period.
Excluding costs to consolidate several divisions and roll out the localization plan, Macy's lost 3 cents per share.
Macy's reported revenue fell almost 4 percent to $5.28 billion. Sales at stores open at least a year were down 3.6 percent in the quarter. That barometer is considered a key indicator of a retailer's health because it excludes the effects of expansion.
Analysts surveyed by Thomson Reuters forecast a loss of 7 cents on revenue of $5.25 billion.
Department stores like Macy's have faced big challenges as shoppers — worried about job security and tight credit — keep their focus on basics like food. But they are starting to see consumers spend a bit more on little indulgences. Still, overall business remains weak.
Macy's has been shoring up its results with aggressive cost-cutting, including job cuts, lower capital spending and reduced contributions to employees' retirement funds.
The localization drive seeks to concentrate Macy's top talent in local markets and stay on top of trends by grouping Macy's stores into districts of 10 to 12 stores each. Meanwhile, online sales rose 21.1 percent in the third quarter.
Overall, Hoguet told investors that sales in the Midwest are the strongest, but Macy's saw improved performance in every region. The best-performing businesses include moderate-price men's and women's sportswear, shoes, home furnishings, housewares and mattresses. The weakest categories included dresses, fragrances, men's shoes, and handbags.
Macy's said it now expects sales at stores opened at least a year to be down 1 percent to 2 percent in the critical fourth quarter, which translates to a decrease of 2.1 percent to 2.6 percent in the second half of 2009.
Macy's expects full-year sales at stores open at least a year to fall between 5.4 percent and 5.7 percent, better than the original forecast of a 6 to 8 percent decline.
The company said that it expects fourth-quarter earnings per share to be anywhere from $1.00 to $1.05 per share. Analysts surveyed by Thomson Reuters forecast $1.05 per share.
Macy's raised its full-year guidance to $1.01 to $1.06 per share. That's up from previous guidance issued in August of 70 cents to 80 cents per share. The forecast excludes restructuring charges. Wall Street analysts forecast $1.11 per share.
Macy's shares have almost doubled since the beginning of the year as investors turned to the beaten-down shares of such upscale companies, which Wall Street believed were ready to rise as stores benefit when shoppers start spending again. It has been trading near its 52-week high of $20.84.
Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
2009-11-11 18:28:40
COMMENTS ( 6 )
popeshelpnow
This comment has been deleted.
RenGp
12:24PM Nov 11 2009
macy's might do better if the stores had some help on the floors, it has become a total lack of service store, your lucky if you can find a cashier
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RenGp
12:24PM Nov 11 2009
macy's might do better if the stores had some help on the floors, it has become a total lack of service store, your lucky if you can find a cashier
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Kentakchicago
9:26AM Nov 11 2009
macys GET OUT OF CHICAGO YOU AIN'T WANTED !!!!
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Panther XJ7
2:23PM Aug 12 2009
Earnings from Macy's are DOWN 90% from last year yet the stock is up 5% today, and up over 100% since March. Big banks are up on average 300 - 400% since last March, yet many are still struggling to stay alive. Is this the dot.com bubble all over again??? During the dot.com ponzi, earnings weren't important becasue a new metric had been established for stock valuations - the number of web site hits (so ridiculous). Remember the subsequent crash that followed that nonsense? Do you remember the new metrics that were established for stock valuations during the housing bubble? 50% stock market plunge after that nonsense. Well the new metric today is "less worse than expected". Guess how this nonsense is going to play out once again - it's NOT different this time folks, it never is. The stock market has to have REAL earnings to grow, and that's the only PROVEN way the market can sustain itself. Prepare yourselves for yet another bubble crash after all the "less worse than expected" nonsense plays out. Fools are everywhere again............
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