LiveWire Mobile Launches U.S. Cellular’s First Ringback Tone Service

LiveWire Mobile, Inc. (Pinksheets: LVWR), a leading provider of mobile managed personalization services, today announced the launch of a new managed ringback tone service for U.S. Cellular using LiveWire Mobile’s Infuse Personalization Platform. The service is offered through U.S. Cellular’s “Tone Room Deluxe” storefront, where subscribers can take advantage of a money-saving bundle that packages the monthly ringback tone service fee together with ringback tone and ringtone content.

“The launch of U.S. Cellular’s service is a testament to the momentum of LiveWire’s platform in the Ringback space as well as the ringback tone’s increasing penetration rates in the U.S. market, in addition to our worldwide markets,” said Matthew Stecker, chief executive officer of LiveWire Mobile. “We believe that ringback tones with our enhanced personalization features will make a great addition to U.S. Cellular’s mobile personalization offerings.”

“We know our customers like to personalize their phones,” said Alan Ferber, vice president of sales operations and chief marketing officer, U.S. Cellular. “Ringback tones make staying connected to family and friends fun.”

The service is powered by LiveWire Mobile's Infuse Personalization Platform, a complete end-to-end multi-content service delivery platform offering robust, centralized content management and reporting tools and a web service that opens the door to third-party applications. With Infuse, mobile network operators can market personalized content to their subscribers yielding a seamless and intuitive mobile experience.

About LiveWire Mobile

LiveWire Mobile, Inc. is a leading provider of managed personalization services. LiveWire Mobile's integrated suite of music and video services includes ringback tones, ringtones and full track downloads, as well as dedicated content and service marketing. LiveWire Mobile makes mobile personalization services easier to use and helps drive service usage and adoption. For more information, please visit www.livewiremobile.com.

LiveWire Mobile is a trademark of LiveWire Mobile, Inc. Other trademarks are properties of their respective owners.

About U.S. Cellular

The 9,000 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and Pearl Flip, and the touch-screen LG Tritan, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation’s fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.

Forward Looking Statements

Statements other than historical facts included or referred to in this Press Release are forward-looking statements, including statements about the Company's customer relationships, products and services, ringback tone’s increasing penetration rates in the U.S. market, and the Company’s belief that ringback tones’ predictable revenue stream and its enhanced personalization features will make it a great addition to U.S. Cellular’s mobile personalization offerings. These statements are based on management's expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to our ability to expand and maintain our relationships with existing customers and attract new customers, uncertainties regarding the performance of our products and services including, without limitation, the Infuse Personalization Platform, market acceptance of our products and services, the ringback tone market and other risks. We encourage you to read our Annual Report for the year ended December 31, 2008 and other public disclosures for certain additional risk factors. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates or beliefs change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.