Life Goes Better with Bordeaux

While Bordeaux’s history is centuries old, a new campaign aims to make Bordeaux wines come alive for American wine lovers. The “Life Goes Better with Bordeaux” campaign brings together easy to understand wine information with real time where-to-buy details, food pairing suggestions, helpful tips, events around the country, and live online chats with wine experts with the goal of putting Bordeaux wines in the glasses of consumers. The campaign also introduces a new contemporary, but classic look with elegant illustrations and a bold sense of color that puts a modern spin on Bordeaux’s image. www.enjoybordeaux.com

As more and more American consumers look to the world wide web for wine recommendations and information, Bordeaux seized an opportunity to pull the online world together with the offline in a way rarely seen by regional wine councils. “At front and center of this campaign is the consumer,” said Bordeaux Wine Council Marketing Director Pascal Loridon. “We’re not only seeking to educate in an uncomplicated way, but also help American wine lovers find high quality Bordeaux at affordable prices that are only as far away as the corner wine shop. At the end of the day, our mission is to help support sales of Bordeaux wines.”

The newly launched website www.enjoybordeaux.com serves as a hub for the campaign and features

Recommended Bordeaux wines priced under $25 powered by Snooth, the world’s largest wine site with more than 500,000 monthly users
Live Online Chats with “Le Wine Buff,” seasoned sommeliers from around the country, through December 15
Event Listings around the country where Bordeaux wines are featured
A Shop Finder also powered by Snooth
Tips and Facts about Bordeaux

A series of online advertisements are running nationally on high traffic lifestyle and epicurean websites along with video spots in New York City taxi cabs and a wallscape advertisement on a building in Manhattan. The Bordeaux Wine Council will also host a series of consumer events in November and December in Boston, New York City, Chicago and Miami. In store promotions around the country will commence in the coming months.

Connect with Bordeaux at www.facebook.com/bordeauxwine and www.twitter.com/bordeauxwines.

The “Life Goes Better with Bordeaux” micro website and consumer campaign is directed by CreativeFeed, Inc, the Bordeaux Wine Council’s U.S. digital agency of record. The campaign is supported by the European Union.

About the Bordeaux Wine Council

The Bordeaux Wine Council (CIVB) represents nearly 10,000 Bordeaux producers and 400 négociants. The association has three missions: marketing, economic and technical. Through various communication campaigns, the CIVB promotes the interests of its members on a national and international scale. With its Economic Research Service, the CIVB aims to improve the knowledge of its membership about markets’ trends, from production to distribution. Finally, its technical mission addresses all quality-related issues, anticipates new environmental and food safety stipulations, and conserves and protects viticultural heritage assets.