JangoMail “Goes the Distance” with New York Road Runners to Deliver Race Email Alerts During 2009 ING New York City Marathon

JangoMail, an industry leader in permission-based email marketing software, announced today a project with New York Road Runners (NYRR) in which NYRR utilized the JangoSMTP service during last week’s 2009 ING New York City Marathon. Every year, the ING New York City Marathon draws approximately 45,000 participants, 6,000 volunteers, and 2 million spectators.

For this year’s ING New York City Marathon, NYRR approached and selected JangoMail as its AthleteAlert™ solution to manage the delivery of alert emails on runners during the race. Friends and family members of each runner were able to "subscribe" to a runner. Whenever the runner reached a checkpoint during the marathon, NYRR would send an email alert to the subscribers of that runner. Having considerable experience from running their own systems previously and evaluating other email service providers, NYRR decided to entrust JangoMail's SMTP service to avoid previous technology issues such as extensive delays in the delivery of the email alerts and email blocking issues with consumer ISPs such as Gmail and Hotmail.

With JangoMail as its email service partner, NYRR successfully delivered more than 300,000 timely emails to opted-in subscribers, updating them on the progress of runners during the ING New York City Marathon. As a true measure of success, JangoMail managed a delivery rate of 99.7 percent for the marathon alert emails.

To prepare for a potential groundswell of emails during the marathon, JangoMail scaled up its infrastructure to support the project. For detailed information on how JangoMail enhanced its transactional email platform to accommodate the marathon, please visit: http://www.jangomail.com/blog/2009/11/how-we-scaled-up-jangosmtp-service-to.html .

“Prior to working with JangoMail, we experienced both delivery delays and email deliverability issues during races in years past,” said Damen Ting Chan, Director of Information Technology at New York Road Runners. “Not only did the JangoSMTP service alleviate our issues, we were truly impressed by JangoMail’s commitment, dedication and technical expertise throughout all stages of the project.”

“We are pleased to have partnered with NYRR and provide the 2009 ING New York City Marathon with our powerful JangoSMTP service,” explained Ajay Goel, President of JangoMail. “We were able to rectify previous deliverability issues by using features such as granular real-time visibility into SMTP logs and the ability to monitor incoming email bounces. In addition, all emails sent through our JangoMail SMTP Relay were DomainKey/DKIM signed and sent from mail servers with strong sending reputations. We look forward to working with and supporting NYRR on the 2010 ING New York City Marathon as we continue to make performance and feature enhancements to our email platform.”

JangoMail is widely used by leading organizations for a range of marketing and sales purposes, including customer loyalty programs, newsletters, product announcements, and other sales and promotional activities. The Web-based JangoMail service enables organizations to develop, distribute and measure targeted, permission-based email marketing campaigns.

About New York Road Runners:

New York Road Runners is dedicated to promoting the sport of distance running, enhancing health and fitness for all and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually, and together with our magazine and website support and promote professional and recreational running. Learn more at www.nyrr.org.

About The ING New York City Marathon

The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing more than 100,000 applicants annually. The race attracts many world-class professional athletes, not only for the more than $600,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and 315 million worldwide television viewers. As any one of the more than 700,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime.

About JangoMail

JangoMail is an industry leader in permission-based email marketing. More than 1,800 organizations on six of the seven continents rely on JangoMail to send personalized, targeted emails to their customers and prospects. JangoMail sports a number of unique features in the Web-based email marketing service industry, including direct connectivity to customers’ external databases. To learn more, go to www.JangoMail.com or call 1-888-GO-JANGO.