iPerceptions Revolutionizes Web Analytics With Integrated View of Behavioral and Attitudinal Data

iPerceptions Inc. (TSX.V:IPE), a leading provider of Voice of Customer web analytics, today launched A&B Interactive Dashboard, the first-ever integrated web analytics dashboard to flexibly combine behavioral data (the what) and attitudinal data (the why). Available immediately, the new dashboard provides context for site visitor behavior and delivers real insight into website, search, and online marketing performance. Through the dashboard, marketers can not only view their most important analytics data in one place, but they can quickly and easily slice and dice the integrated data down to the individual survey level to more fully understand their most important KPIs (for example, understand the precise impact of customer satisfaction on average order value by segment). A&B Interactive Dashboard is fully compatible with all leading behavioral Web analytics solutions, including Google Analytics, Coremetrics, Omniture, WebTrends and others, at the individual survey level.

“A&B Interactive Dashboard is a game changer in the web analytics market,” said Stephane Hamel, a leading Web analytics innovator and Director and Treasurer of the Web Analytics Association. “Today, there is no simple way for companies to combine behavioral and attitudinal data without a tremendous amount of effort and cost. Now, iPerceptions is offering a simple and easy-to-use dashboard that gives website operators the ability to flexibly interact with a fully integrated dataset that delivers real insight.”

“Marketers need to have their finger on the pulse of their online visitors,” said Claude Guay, CEO of iPerceptions. “The only way to do this is to put the ‘what’ and the ‘why’ together, so you finally have context for the behavior based on their spoken intention. A&B Interactive Dashboard breaks down the divides of web analytics to give every marketer a fast, easy and cost effective way to drill down into the full range of data that makes or breaks a website.”

Bringing New Value to Google Analytics

Launched by Google as a free service in November 2005, Google Analytics provides behavioral data at no cost to more than 1 million users at companies of all sizes around the globe. Gartner recently named Google Analytics as the most widely used web analytics product.

Now, through the A&B Interactive Dashboard, marketers using Google Analytics and iPerceptions can integrate voice of customer data with matching Google Analytics raw data at the individual survey level – providing a granular understanding of consumer behavior and sentiment. By making the most significant analytics data easily available through the dashboard, the new solution offers Google Analytics users a tremendously powerful analytics solution at a very low cost – and at a fraction of the cost of a traditional web analytics solution.

“A&B Interactive Dashboard gives Google Analytics users access to a tremendously powerful web analytics solution to understand the what and the why behind site visitor behavior in order to build a better site, improve the effectiveness of a search or email campaign, or assess a response to a Twitter push,” continued Guay. “This is the kind of context and understanding that companies aren’t getting with web analytics systems that cost hundreds of thousands of dollars to deploy and maintain – and it is available at a tiny portion of the cost.”

Features and Benefits

The new A&B Interactive Dashboard significantly enhances iPerceptions existing Interactive Dashboard to fuse behavioral data and attitudinal data collected by iPerceptions WebValidator surveys. Unlike other reporting tools, the integrated dashboard provides the flexibility to associate and mold behavioral and attitudinal data around unique business objectives and to remodel data in real-time through an intuitive graphical interface that replaces complicated queries and custom spreadsheets with charts and graphs. Marketers also gain up-to-the-moment benchmarking based on real website visitors. Key reporting outputs include:

• KPI Tracker to monitor user-selected KPIs over time (time on site, satisfaction, POV, task completion, etc.)
• Data Miner to empower users to crosstab, slice and dice clickstream and survey data together (referrals versus POV)
• Text Miner to enable users to browse and visualize associated open-ended text data and behavioral data (for example, reasons for abandoning your funnel)
• Benchmarks to track the evolution of the comprehensive website KPIs against the KPI of a self-selected combination of more than 30 industries and millions of consumer self-initiated surveys served by iPerceptions 4Q and webValidator Continuous Listening Solutions
• Outcome Predictor to enable the user to run priority grids and model out "what-if?" scenarios

Pricing and Availability

The A&B Interactive Dashboard is immediately available. For more information and pricing, please contact sales@iperceptions.com or 1.877.796.3600.

About iPerceptions

iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, A&B Interactive Dashboard, Web Analytics Solution Profiler (WASP), proprietary iPerceptions Satisfaction Index (iPSI) and free website survey solution 4Q turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well-known brands as InterContinental Hotels, General Motors, Dell, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Atlanta, Toronto, Montreal and London.

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